Month: January 2015

Video: translating for individual clients

I do a pretty brisk business translating for individual clients (anything from birth certificates through self-published books). It’s a niche that many agencies and freelancers avoid, so it can be a good niche to address if you’re interested. In this six-minute video, I give you some thoughts on what’s appealing about the individual-client market and how …

ATA56: the call for proposals is open!

I’m excited to announce that ATA is now accepting session proposals for our 56th annual conference, to be held in Miami in November, 2015. Yes, you read that correctly: Miami in November…we’re expecting a large crowd! ATA depends on volunteer presenters for the bulk of the conference sessions. You can submit a proposal for a three-hour …

Warm e-mail marketing: a success story

In 2014, I listened to two episodes of Tess Whitty’s podcast Marketing Tips for Translators that got me thinking about the whole “warm e-mail marketing” idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can’t meet in person and then interviewed Ed Gandia about his warm e-mail marketing system, including his online class …