March Marketing Madness starts Monday

March Madness–most commonly associated with the NCAA basketball tournament, or, this year at my house, college application decisions–is upon us! How about getting your own March Madness on, with the Training for Translators March Marketing Madness challenge group?? I launched this group last year, and many participants had major breakthroughs in their marketing. Feedback included: “I …

How do you nudge a dormant client?

A reader asks: “How do you nudge a dormant client? How can I get back in touch with a client who’s gone totally silent?” Why nudge dormant clients? In my experience and opinion, nudging dormant clients–rekindling the flame with a client you worked with in the past–is one of the most successful and most overlooked marketing …