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Direct clients

May 20 2019
Corinne McKay

Batch processing: a simple trick to make direct client marketing easier

What’s your current direct client research process? Direct client marketing can feel like pushing a cement mixer up a hill, in the dark. Stop me if this sounds familiar: “I need some new direct clients” “What kind of clients might need me?” “Where would I find those clients?” “Who would I contact?” “How would I […]

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Written by Corinne McKay · Categorized: Direct clients

Nov 30 2017
Corinne McKay

New podcast: the basics of direct client marketing

In this episode of Speaking of Translation, Eve and Corinne discuss the basics of marketing your freelance translation services to direct clients. We offer tips on deciding who to market to, beginner-friendly direct client marketing techniques, and what factors to consider before you start marketing to direct clients. Links mentioned in this episode: Eve’s book: […]

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Written by Corinne McKay · Categorized: Direct clients, Marketing · Tagged: direct client marketing, marketing to direct clients

Aug 01 2017
Corinne McKay

How to move up in the translation market

This post originally appeared as a newsletter to my mailing list; I’m reprinting it here while taking some time off from blogging this summer! Lots of us have heard the advice that “it’s time to move up in the translation market,” in response to changes in our industry brought about by–among other factors–technology and globalization. […]

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Written by Corinne McKay · Categorized: Clients, Direct clients, Marketing

Nov 23 2016
Corinne McKay

Finding your first translation clients: three ideas

“I know I can do this job, but clients don’t want to hire me without experience. So how do I get experience without experience?” This chicken/egg dilemma stymies many beginning freelancers, and it’s admittedly hard to find a way out. High-quality agencies often require at least three years of experience, and they’re the clients that […]

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Written by Corinne McKay · Categorized: Clients, Direct clients, Marketing · Tagged: finding translation clients, finding your first translation clients

Oct 05 2016
Corinne McKay

Speaking of Translation: translating outside the box

Eve Bodeux and I just released a new episode of our podcast, Speaking of Translation; here it is! We are also on iTunes if you’d like to subscribe to us there. In this episode, Eve and Corinne discuss how to identify, market to, and successfully work in non-traditional translation specializations. Drawing on their own experiences […]

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Written by Corinne McKay · Categorized: Clients, Direct clients, Marketing, Translation technique · Tagged: Speaking of Translation, translation podcasts

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Learn from our blog:

  • Three things to try on a low-energy day
  • Nudging dormant clients
  • March Marketing madness starts on March 6
  • Being a freelancer and being a parent: postcards from the other side
  • OT: A week in Sayulita, Mexico
  • February master class: Editing and proofreading, with Karen Tkaczyk
  • 2022: the year in review!
  • A test of Cymo Booth as an interpreting back-channel

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