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It’s a big question at this time of year: should you raise your rates (side note: seriously, there are eight weeks left in 2026)?

• With existing clients?
• For new clients?
• Should you announce the increase or just implement it? Should you raise your rates across the board, or selectively? 

I wrote a blog post about this in 2023, but the topic bears revisiting. Since then, AI has had a huge effect on the T&I market, and now we’ve got the world economy in general, plus various geopolitical factors. It’s a lot to balance, so let’s dig in. 

Ideally, do a small increase every year 

I’ve said before, and I still believe that small, consistent rate increases are objectively the best option. My accountant and my website manager both raise their rates a little bit every year, with little to no fanfare. “Attached is our fee schedule for the coming year.” 

This ticks a few boxes:

• You’re creeping instead of leaping; raising a small amount every year instead of a massive amount all at once. Rather than an awkward conversation about a 15% increase, you’re bumping your rates up a little bit at a time. 
• It’s easy to go a long time without raising your rates at all. Suddenly, you realize that you’ve been working with a certain client at the same rate for nine years. If you systematically raise your rates every year, that’s not going to happen. 

Other random thoughts

• It’s hard to significantly increase your rates with existing clients. If you want to make 25-50% more (see below…), you’re undoubtedly better off doing so with a new client.  
• Implement a unilateral rate increase (“Here’s my new fee schedule”) only if you don’t care if you lose the client. 
• With very few exceptions, never justify the increase unless it’s to say (more diplomatically than I’m going to say it), “You’re now my lowest-paying client and I’m not going to continue working with you if you can’t pay more.” Never include justifications like “My rent went up,” “My kid goes to an expensive school” “My spouse lost their job” (not the client’s problem even if true). 
• Raising your rates with existing clients is tricky. If you really depend on the client’s work and they won’t go along with the increase, your only choices are to roll it back (in which case they see that you were in some sense bluffing), or to stop working with them. 
• Per-project work avoids at least some of the rate-raising conversation. You just bump up the per-project cost a little bit, and the client is unlikely to even notice.

But…now? 

I’m a die-hard optimist, and I think that this is the most challenging economic situation I’ve dealt with in 24 years of freelancing. I’m still doing fine financially, but I’ve lost several clients this year. It’s a tough time to hit clients with a rate increase. Which doesn’t mean that you shouldn’t: lots of business sectors are doing quite well right now. Kudos to anyone who translates for the luxury travel sector, growing at almost 8% per year! 

Mainly, I think you should be sensitive to your clients’ economic situations (kind of like during COVID), and adapt accordingly. You don’t have to work for them at your current rates, but be self-aware about how a rate increase looks right now. 

Why not just have a conversation? 

I’m a “let’s talk it through” kind of person. And I’m here to tell you that in all the times I’ve tried having an honest conversation with a client about rates, it has never (not once) worked.

It’s like trying to get a client to be the first one to say a number in a rate negotiation. Most clients simply won’t do it, or have told me, “You’re the service provider, it’s up to you to decide how much to charge” (fair enough). 

What I’m doing 

By no means do you need to do what I’m doing, but just for reference, here it is.

With most of my clients, I’m not raising my rates at all. With court interpreting clients, I can’t (rates are set by their state language access program), I don’t feel that most Training for Translators participants can pay more for classes right now, my direct translation and interpreting clients pay quite well at my current rates, and I already have at best a 50% success rate when quoting for official document translation work, meaning that I’m probably already charging more than a lot of people. 

Instead, here’s what I’m doing: taking the fastest-growing area of my business, and marketing for new work at much higher rates. For me, that’s content marketing for companies in the language business (broadly defined as translation, interpreting, other language services, or language teaching companies). I have some really good clients right now, I’m not raising my rates with them, but I’d like to approximately double my revenue from this service in 2027. Thus, I’m marketing for a few new clients at about 50% more than what I’m charging the current ones, because there’s a high demand for this kind of work. 

Stay tuned for results in a future post!

As a 20+ year freelance translator/interpreter, content marketing writer, and past president of the American Translators Association, I read a lot of content from companies in the language business. They’re often selling translation, interpreting, localization, AI language technology, speech recognition software, or corporate language training. 

Companies in the language space are generally good communicators: they have something worth saying, and they value good writing. 

But they’re also making a lot of the same mistakes, in ways that are straightforward to fix. Let’s take a look at a few of the most common language industry content fails and what to do differently. 

#1: Too much generic, top-of-funnel content 

Here’s the biggie. A website loaded with vanilla content. “AI is good at some things, and not at others.” “What is machine translation post-editing?” “Translation versus localization: what’s the difference?” 

These topics are valuable to some buyers, but they’ve been done to death. “Whoa, what a great explanation of the difference between simultaneous and consecutive interpreting”…said no client ever. 

Worse yet? Top-of-funnel articles that tease with no real information. “How much does professional translation cost?” No company is going to answer that in a public blog post, so it becomes a rehash of vague “it depends” (the length, the topic, the complexity, the turnaround time) information. 

#2: Process details, not results and benefits 

Most clients are buying language services because they have to, not because they want to. They have zero interest in the process details of what goes on inside a translation, interpreting, localization, or linguistic validation project: they just want the result. 

Too many companies ignore this, with content like “Our rigorous, multi-step QA process includes initial translation by a qualified linguist, editing by a second linguist, target-language proofreading, terminology validation, and a final quality assurance review, in compliance with ISO 1711 standards.” 

The client’s eyes glazed over after “…rigorous, multi-step QA process.” By the time ISO enters the chat, they’re out. 

Instead, show how your QA process works in the real world. “When X client came to us, their previous translation provider used a single-step translation process. It was budget-friendly, but caused complaints from customers, and in one case, even a product recall. We never trust your work to just one pair of eyes. Each project involves a translator, a reviewer, and a QA specialist. We then back our work with a certificate of accuracy.” 

#3: Generic claims, with no evidence 

“Fast, accurate, and affordable.” “Passionate about cross-cultural communication.” 

Undoubtedly, many of those things are true of many language service companies. But when everyone makes those claims, they carry no meaning. 

Instead, try “After every project, we send our clients a satisfaction survey, asking what stood out, and what we can do better next time. In over 80% of these surveys, clients mention our fast response time, zero-fluff quotes, and our willingness to adapt our processes. One client recently commented, ‘They worked within our budget on a complicated project; we felt that we weren’t paying for services we didn’t need, and the services we did need were done right’.” 

#4: Fear of repetition 

Many language companies fear repeating the same message many times. 

“People will get sick of us!” In a multi-channel world, the opposite is true. Most people aren’t going to see your message the first time around, especially when you have to break through an algorithm. 

A sample repurposing flow:

• Create one piece of long-form content on a results and benefits topic
• Send it out via your e-mail list
• Post it to your blog
• Post it as a LinkedIn newsletter to your corporate account
• Post it as a LinkedIn newsletter to your CEO’s (CMO, etc.) account
• Create three LinkedIn posts that each draw on one topic from the piece 
• Create a tip sheet or infographic from the post; then post that to your website and LinkedIn
• Repeat with any other social channels (YouTube, Instagram) that you’re on 
• If you have employees willing to be on video, repeat the cycle with reels focused on one takeaway from the article 

You’ve now created at least nine ways for people to consume the content from this one piece. 

#5: Desperately seeking a purpose 

Clear next steps turn interest into business. Most companies slap a “Request a quote” link at the end of every post, and leave it at that. This is a missed opportunity:

• Use relevant internal links to guide potential clients deeper into the funnel: case studies, downloadable tip sheets, or gated content 
• Share downloadable resources: even if the prospect isn’t ready to buy right now, “Five things to consider when switching clinical trial translation providers” may help them in the future 
• Always include a link to your e-mail list, asking about the prospect’s specific interests so that you can tag and/or segment them. Accompany this with an e-mail welcome sequence (Who asks for more e-mail these days?? Only people who really want to hear from you)

Bonus tip: Outdated content is dragging you down 

2009 was a great year. But vintage content isn’t doing you any SEO favors, and the content probably sounds outdated. Update it, or take it down. 

I write great content for language companies, because I think language companies have something worth saying. In a polarized world, languages bring us together. In the AI era, human-written content gets attention from people and search engines. Informational content tells prospective buyers what your company is about, and how you help with problems like theirs. Storytelling content answers, “What’s it like to work with this company?” You need both; let’s talk about how we might work together (corinne@translatewrite.com).

One big risk in a turbulent time: emotional flailing (I’m pursuing this…no, this…no, this) and spiraling (This one bad thing happened, which is inevitably going to lead to other bad things, and pretty soon I’m homeless, then I’m dead in a ditch and no one cares).

On the call, I noted a helpful strategy: put a container around the flailing and spiraling.

Really, you have four options 

Remind yourself that despite the 632 what-ifs swirling in your head, unless you have both the desire and the ability to stop working, there are really only four big-picture career options:

1. Keep doing what you’re doing; dial up your marketing and aim for more and/or better-paying clients
2. Stick with freelancing, but pursue different types of work
3. Look for an in-house job that uses your current skills
4. Retrain and do something else entirely

 

Narrowing the options=a semblance of clarity 

Narrowing the options from 632 to four can give you some clarity. Then, take the key factors in your business and life right now, and align them with the four options. Here’s how this looks for me. 

–I love translation and interpreting. They’re part of my identity and I’m not giving them up. This means I don’t need to think about option 4.

-Certified translations and high-end direct client translations are holding steady. There’s not much room for me in the high-volume translation market anymore, because I don’t do MTPE. So option 1 is a “Yes, but with some asterisks.”

-I wouldn’t consider an in-house job unless it paid really well and was really flexible; I’m too addicted to the “free” in freelancing. Option 3 is likely a “no” unless something really amazing falls into my lap.

-I honestly don’t mind selling if it’s a service I believe in; in the past two years I branched out into content marketing writing which pays well and I enjoy it. This is a “yes” for option 2.

-I’m a little twitchy about conference interpreting right now, having recently lost a couple of clients who switched to AI captioning (this happened a lot faster than I thought it would). An asterisk for option 1.

-I love court interpreting and there aren’t many court-certified French interpreters in the U.S.; I work in Colorado and remotely for three other states, but that leaves 46 states that should know about me. Time to go down the Alabama to Wyoming list! A yes for option 1.

The result: Option 1 is a yes with some caveats but also some untapped possibilities. Option 2 is a strong yes. Options 3 and 4: don’t need to think about them any more.

What this means for you

Your assessment is going to be different from mine, and perhaps totally different. 

Freelancing is all over the map right now. Lately I’ve talked to people who:

• Are making excellent money doing MTPE for high-end direct clients 
• Say that they almost never capitalize on the “free” in freelancing. “I barely ever take a full weekend off, or go on vacation without working close to my normal amount of hours. May as well get a full-time job and at least get health insurance and paid vacation.” 
• Say that their work is basically untouched by AI 
• Are trying freelance work completely outside the language business

That’s why you need to rate the four options for *your* situation. 

The “if everything goes to heck” plan 

I’m an optimist, almost to a fault, but I think this is really important: think about what you would do if everything fell apart. 

Example: my husband works at a government climate research job (a very precarious job right now). The day after the 2024 election, we had a conversation about what we would do if he lost his job and AI ate most of my work. 

Our answer: rent our house, run away to an inexpensive country in Southeast Asia (Philippines, Vietnam) and spend a year there, pondering our options. Life could be worse, right? Thankfully, everything hasn’t gone to heck. My husband still has a job and work for me is going well, although a lot different than even a year ago. 

Your answer may be totally different: maybe your parents would love for you to move in with them, or you’d become a cruise-ship yoga teacher, or your best friend has been nagging you to move to Morocco together. The important thing is to have that ultimate backup plan as an anti-spiraling tool. 

Y’all already know that I’m a big James Clear fan, so let’s close with a quote from his most recent newsletter.

It’s from Julia Child, kind of the O.G. celebrity chef, who said “The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” That’s true of freelancing as well. Put the four options out there, and start categorizing them Yes/No/Maybe. 

Thanks and have a great week!

Here’s episode 30 of the Training for Translators podcast; it’s a summary of my State of freelance translation survey. If you want the full results, check out that link. If you’d like to listen to a summary, subscribe to Training for Translators in your favorite podcast app, or stream it right here.

If you’d rather listen to this blog post as a podcast, here’s the link.

In July 2026, I sent two surveys to my mailing list (~5,000 subscribers) with various questions about the state of freelance translation.

The survey was limited to people who earn the majority of their income as a freelance word person (translator, interpreter, editor, subtitler, etc.), not those who have a full-time job and do this work as a side hustle. For the first survey (general questions about the state of freelancing), 337 people responded, and for the second survey (questions specifically about translation work), 229 people responded.

Following are the results from survey #1, including the data and some comments from me. There were also many (many) individual and “Other” responses that I don’t have space to include here but that I’ve incorporated into my comments. Thank you to everyone who responded! I appreciate your honesty and vulnerability in helping to create this snapshot of where our professions are headed in these turbulent times!

Question 1: What freelance services do you provide?

Interesting, I thought I had more interpreters on my list!

“Other” responses included:

• Transcription
• Language teaching
• Voiceover
• Back-translation
• AI training
• Glossary creation
• Teaching T&I in a graduate program
• Bilingual hostess for international conferences

Question 2: If you do machine translation post-editing, why do you do it?

Admittedly, I asked this question for selfish reasons. I hate MTPE, and I thought that its widespread implementation might cause a massive disruption in the industry because translators would simply refuse to do it. Wrong! The MTPE market seems to be thriving, so I wondered why so many people are willing to do this work? Survey says…

In a sense, I was correct, with only ~6% of respondents doing MTPE because they enjoy it. The “Other” responses were enlightening, indicating mainly that:

• People accept MTPE because “it’s better than not working”
• People accept MTPE in order to retain clients who also send other types of work

Question 3: How long have you been freelancing?

About what I expected! I think it’s interesting that the number of relative newbies (1-3 years) and very experienced freelancers (30+ years) is about the same.

Question 4: What languages do you work in?

This was an open-answer question, so no statistics. As expected, lots of French, Spanish, and German, but also everything else: Greek, Arabic, Breton, Italian, Russian, Portuguese, Polish, Japanese, Latin, Bulgarian, Vietnamese, Serbian, and a few others. I think this gives a good cross-section of the current language market.

Question 5: Compared to 2025, is your 2026 income…

On the surface, this looks pretty positive, with 61% of respondents reporting that their income is the same, up, or significantly up since last year.

However, the next question yields a different picture.

Question 6: Compared to 2022 (the last year before ChatGPT really had an effect), is your income:

Here, we’ve got nearly 50% of respondents reporting that their income is down, or significantly down since 2022.

Question 7: In 2025, what was your gross freelance income in U.S. dollars? Include everything you earned, *other than* subcontracting/money you took in and immediately paid out to someone else.

This question isn’t detailed enough to provide much meaningful data (is the respondent working full time, part time, what’s their cost of living, are they freelancing alongside caregiving responsibilities, etc. etc.). But I did find it surprising (in a good way!) that 20 respondents are earning six figures.

Question 9: Do you want to add anything about your income?

Here again, open-ended answers only so no statistics. But very interesting responses, including:

• Multiple people leaning on interpreting for income
• Multiple people with personal situations that kept them from working full time last year
• Multiple people making the bulk of their income from one client or even one project/assignment
• Some people who live in countries with low costs of living
• Some people intentionally working part-time

Question 10: How satisfied do you feel in your freelance career right now? 0 being the lowest and 10 being the highest.

“Meh” is about what I expected, with the majority of responses in the 5-8 range, clustered around the 6-7 range, and very few people in 0-1 or 9-10.

Question 11: In the past year, how often have you thought about looking for an in-house job or leaving the language business entirely? 0 being “not at all” and 10 being “very often.”

I should have worded this differently. I really wanted to know: “Do you ever fantasize about not being a translator anymore?” Multiple people messaged me to say, “I never think about leaving the language business because I’m not sure what else I would do,” or “I never think about looking for an in-house job because I can’t imagine giving up the flexibility of freelancing.” That being said, the polarized responses didn’t surprise me that much. Most freelancers who contact me are doing pretty well, or really poorly, and not a whole lot in between.

Question 12: To your knowledge, have you lost a client to AI?

I expected more people to answer “Yes.” However, I should have asked two different questions: one for translation, and one for interpreting. I’m wondering how many of the “No” answers are from interpreters. The most common “Other” response: “My clients are having so many issues that I don’t know why they’re sending less work or not using me at all.” A few people mentioned increased work due to AI: for example monolingual editing/improvement of poorly written AI-generated texts.

Question 12: How do you feel about the future of your freelance business?

Here again, a resounding “meh.” Very few people are totally miserable, or really happy.

Question 13: How do you use AI tools in your freelance business? Choose all that apply.

Definitely some surprises here! 27% of respondents always or sometimes start from an AI-generated first draft? The surprise probably reflects my own bias (I do this 0% of the time). I also thought that there would be more never-evers, given that various surveys put non-AI users at 35-50% of the U.S. population.

“Other” ways of using AI included: analyzing freelance business data, brainstorming about rates, generating interpreting practice speeches, explaining source text concepts, proofreading and QA, and getting AI’s suggestions on tricky client situations.

Question 14: Which best describes your feelings about the effect of AI on the language business in recent years? Choose only one.

Answers here mirrored the vibe I perceive on LinkedIn and similar platforms: “hate” might be too strong a word, but most freelancers feel neutral at best about the effect of AI on the language professions.

Question 15: If you’ve started working with a new client in 2026, how did you find them or did they find you? Choose all that apply.

As expected, active marketing is pretty low on most freelancers’ lists! The “Other” answers were some of the most interesting here:

• Client found me through a translators’ association directory (this was the most common “Other” response)
• Met them at a trade fair
• Sent them a letter in the mail
• They found me on LinkedIn

Question 16: Do you currently work for…

More people working for direct clients than I would have thought! This would seem to indicate that more than half of respondents are working for at least some direct clients.

Question 17: When you think about marketing your freelance business, which of the following statements feel accurate to you? Choose all that apply.

These stats are a little sobering, but on par with what I expected. So many mid-career translators have been hit with a one-two punch: losing work to AI, and having to actively market for the first time in their careers. So they’re trying to migrate from “three agencies and a Gmail address,” to actual entrepreneurship, and that’s not easy. Kudos to the 15% of respondents who’ve found a new client through active marketing, and I’m encouraged that only 10% of respondents say that their marketing has not been successful.

Question 18: To wrap up, which of the following statements best expresses your thoughts about your freelance business right now? Choose only one.

I’d say we ended on a positive note, with almost 70% of respondents saying either that the AI disruption has forced them to rethink how they want to work (which I’d put in the long-term Win column: always good to be intentional), or that AI hasn’t affected their business very much, or that they’ve never been happier in their freelance business.

Question 19: Anything else you want to tell me?

I ask people this question, in all kinds of situations, all the time. It’s one that we should be asking more often. Just put it out there: What else do you want to tell me about this topic? That’s where you often get the most interesting information.

I’m not going to copy/paste the responses, because a lot of people said very personal things and I don’t want to violate their trust. But to summarize and paraphrase:

• Lots of references to work falling off a cliff. I see this as a huge shift from previous economic disruptions where work might have wavered, but rarely cratered. “I lost all of my income at once, six months ago.” “I let one client take too much of my time, then they replaced me with someone else when I went on vacation and never came back.” “My income dropped by 50% from 2024 to 2025 because my main client sent 75% less work.” My sense here: lots of people’s client base narrowed down to only the good ones, then one or more of the good ones abruptly stopped sending work.
• Lots of references to grief, sadness, confusion, and fear. Even people who are doing OK financially commented on this: “I don’t necessarily disagree with the AI disruption but it makes me sad and confused, I don’t know what to do next.” “Things in my business are fine, but it’s hard not to feed off colleagues’ fears.” “I could afford to retire if I wanted to, but I don’t want to feel like a quitter.” “In many ways I’d like to find an in-house job or leave the language business entirely, but I love being a translator and have no idea what else I would do.” “I spent decades cultivating skills that no one values anymore.” Several people mentioned feeling depressed and even suicidal (to the person who commented this, I’m truly sorry that you’re struggling to this extent, and please know that you matter in the world and there are mental health resources that can help).
• Many people feeling that AI is being oversold as a translation solution. Several people made the distinction between clients’ trained, in-house, proprietary AI systems, and just throwing something at ChatGPT and copy-pasting the output. Many people expressed frustration with the poor quality of the AI-generated translations they’re asked to edit, and that clients don’t seem to care about things like consistency, word choice, tone, etc. “AI has filled the web with empty and often incorrect content; it’s tiring to see people who don’t even know the difference between a good text and a bad text anymore.”
• Several references to markets that seem relatively unaffected by AI. I don’t want to name these specifically and give away these people’s “trade secrets,” but several respondents commented that their clients never cared about technology and still don’t/they’ve never mentioned AI.
• Several references to “what about the new people”? I found this interesting: several people commented that their own workflow is fine, but they worry about how newcomers to the profession will learn to translate in the AI era? Or will translation programs teach only MTPE? Other people commented that they started freelancing within the past few years and have found it slow going: “Agencies seem to want only MTPE and are paying below my minimum rate.” “I’d like to be a gaming translator and that may not even exist anymore, it’s all post-editing.” “I planned to learn the ropes by translating for agencies, but it’s all low-paid MTPE.”

So…yeah!

This was a lot of information to absorb, and in some ways left me mostly with more questions. Which is why I then sent a part II of the survey, specifically about translation work. That’s a topic for a future post! In the meantime, I really (really) appreciate the thought and care that everyone put into their responses, and I hope this information is helpful to various sectors of the language business!