Instructor: Madalena Sánchez Zampaulo. Madalena is the owner of Accessible Translation Solutions (ATS), a boutique translation company based in Southern California. With over 10 years’ experience in the language professions, Madalena has always had a knack and a love for copywriting, and for the benefits of using informational content to attract and retain clients. After seeing the advantages of copywriting for her own business, Madalena now teaches those same skills to other freelance language professionals.
Past participants say: “A great opportunity to learn more about the most important aspects of copywriting and the copywriting services/products. The course was lively and well-structured, and I really appreciated the personal attention and feedback. The knowledge I gained will definitely be helpful in improving my own marketing efforts and growing my business.”
“Copywriting for Translators is a course that helps both new and experienced translators. You learn how to effectively market yourself. It helps beginners develop their marketing strategy. Those with experience will find out how to revamp their approach to attracting their ideal clients. Plus, if you are interested in expanding the services that you offer, you can learn how to offer copywriting services. If you love to write and the freedom to be creative, copywriting might be a new skill for you to explore!”
Next session: November 10-December 10, 2020. No class during the week of November 23. Live sessions at 12 noon New York time on Tuesdays and Thursdays (recordings provided: November 10, 12, 17, 19, December 1, 3, 8, and 10.
Registration: $365 until October 30; $380 after that if spots are still available.
Description: Copywriting is an often-overlooked skill that can improve the quality of your translations, attract new clients to your business, and open up new income streams. It’s also a great way to diversify your business during uncertain economic times. Better yet, good copywriting is a skill that can be learned, and in this class, you’ll improve your copywriting skills in ways that you can immediately apply to your own business and to your work for your clients.
Using her experience incorporating copywriting into her own business, instructor Madalena Sánchez Zampaulo will help you:
– Transform your writing from boring to engaging, without the “yuck” factor of a hard-sell sales pitch
– Use copywriting as an essential marketing tool to grow your translation business
– Incorporate meaningful storytelling into your copywriting that will help keep your readers and customers engaged
– Identify ways to use copywriting to attract the right clients to your business
– Target translation clients who may need copywriting services
-Four live slide presentations (recordings provided)
-Four live question and answer sessions (recordings provided)
-Individual feedback on four copywriting assignments
-E-mail support from Madalena and Corinne during the course
-Free access to Corinne’s monthly alumni question and answer sessions after the course ends