Instructor: Madalena Sánchez Zampaulo. Madalena is a freelance Spanish and certified Portuguese to English translator, the owner of Accessible Translation Solutions (ATS), a boutique translation company based in Southern California, and an online presence coach for T&I professionals. With more than a decade of experience in the language professions, Madalena shares her knowledge and years of research to help freelance translators and interpreters improve their online presence—from their websites and LinkedIn profiles to copywriting and SEO—by refining their professional profiles to attract their ideal clients while collectively elevating and promoting our professions.
Next session: May 3-27, 2021. Live sessions at 1:00 PM New York time on Mondays and Thursdays (May 3, 6, 10, 13, 17, 20, 24, and 27) Recordings provided.
Registration: $365 until April 19; $380 after that if spots are still available.
Course description: LinkedIn is not what it used to be. In the past several years, LinkedIn has become the best online platform for freelancers to find new clients, grow their referral networks, and stand out as high-level professionals in a noisy digital landscape. A massive and powerful search engine and community with opportunities to find and be found by your ideal clients, LinkedIn gives you the ability to connect with others in a meaningful way and grow your business. This course will uncover what you’ve been missing from the LinkedIn experience that will help you reach more of the right clients (and avoid the wrong ones). Note: You do not need to pay for LinkedIn Premium to take this course. Course presentations will be based on the free version.
Using her years of research and experience in marketing her own businesses via LinkedIn, instructor Madalena Sánchez Zampaulo will help you:
– Assess and revise your LinkedIn profile with the right content so more of your ideal clients can find and engage with you
– Create a strategic plan to help clients who want to partner with a professional translator or interpreter find you more easily (and more often!)
– Share meaningful messaging with your network that reflects your expertise and shares your services without making hard pitches
– Determine which LinkedIn features will help you reach your professional and business goals (Note: it’s not always about posting regularly!)
– Discover the LinkedIn settings that most freelance professionals aren’t taking advantage of but should be
Past participants in Madalena’s courses say:
“I’ve had a few opportunities to learn from Madalena and always profited from it! Her lessons are actionable, the advice she gives is highly personalized, and she is such a sweet and kind person to co-operate with. After listening to her webinar on LinkedIn for Translators and spending an hour following her suggestions, I’ve been contacted by a dozen potential clients – thank you!”
“Madalena’s mini-course on SEO through Training for Translators is fantastic! Among the best $50 I’ve spent on my business in years and worth much, much more. I know a little bit about SEO, but have already learned a ton and we are only on day 4. Thanks so much. Great content + delivery.”
“For the record, Madalena’s copywriting course is one of the best professional development courses I have taken in years. The content is top-notch and it has me dreaming of all kinds of new possibilities in my business.”
-Four live slide presentations (recordings provided)
-Four live question and answer sessions (recordings provided)
-Individual feedback on four assignments related to developing and honing your online presence
-E-mail support from Madalena and Corinne during the course
-Course community (optional, via Slack) to communicate with Madalena and other colleagues taking the course
-Free access to Corinne’s monthly alumni question and answer sessions after the course ends