Instructor: Corinne McKay, CT. Corinne is an ATA-certified French to English translator and Colorado-certified French court interpreter, and a past president of the American Translators Association. Corinne’s book How to Succeed as a Freelance Translator has sold over 12,000 copies and is a go-to reference for the translation and interpreting professions.
Live session: Both upcoming sessions of this course are sold out. E-mail firstname.lastname@example.org if you’d like to be on the wait list for a future session.
Description: Shifts in the agency landscape–often involving faster turnaround times, lower rates, and the lack of a personal relationship–have led many translators to consider the direct client market, often for the first time. Many translators struggle with this transition, because they choose marketing methods that don’t suit their personalities or aren’t appealing to their target clients (or both!).
In this three and a half hour master class, we’ll review at least 10 ways to find direct clients, including techniques that work well for introverts, extroverts, and continuing education junkies. We’ll also talk about how to create an online presence that is appealing to your potential clients, and how to incorporate followup and “touch points” into your marketing plan, while making some mindset shifts that are required for the direct client market. You’ll complete this masterclass with a doable plan for finding at least one new direct client in the next several months.
Limited to 30 participants
-Live master class via Zoom
-Recording provided if you can’t attend live