Year-end marketing sprint

Description

Instructor: Corinne McKay, CT. Corinne is an ATA-certified French to English translator, a Colorado court-certified French interpreter, and holds a Master of Conference Interpreting from Glendon College. Corinne’s book How to Succeed as a Freelance Translator has sold over 12,000 copies and is a go-to reference for the translation and interpreting professions. Her latest book is Getting Started as a Freelance Interpreter. In addition to her own translation and interpreting work, Corinne has written books and taught courses on translation business practices since 2005.

Dates: The year-end marketing sprint runs from Monday, October 6 through Friday, November 7. It’s entirely self-paced (you’ll receive all of the materials by e-mail); there will be four live sessions, each lasting one hour, and you can attend live and/or watch the recording.

Registration: $75 including recordings of the live sessions

Description: Finish the year with a big marketing push, and set yourself up to avoid a “dry January.” The year-end marketing sprint is a focused, five-week program designed to help you give your marketing one final effort before the year-end holiday season sets in. Whether you’d like to find more agency work, new direct clients, nudge dormant clients, or another goal, the sprint will give you structure, accountability, and tools to make it happen.

What’s included

• A daily “nudge” e-mail, every weekday during the challenge, to remind you to complete at least one marketing task that day
• A list of marketing prompts to choose from; each day’s e-mail will suggest a marketing task, but you can also pick something from the list

• Four live sessions (join live or watch the recording): Each week we’ll tackle a specific theme, with practical steps you can implement immediately.

• PDF guides you can keep and reuse:

  • Marketing to agencies

  • Marketing to direct clients, including e-mail scripts

  • How to use LinkedIn for research and prospecting

  • “The Nudge Kit,” instructions and e-mail scripts for nudging dormant clients

• Support and accountability: We’ll have an optional (but fun) Slack group to report on your progress and share ideas with other people

Who should join?

This program is open to freelancers in any language combination and any specialization.

Live sessions (recordings provided)

• Monday, October 6, 12 noon to 1 PM New York time. Topic: What now? Where do we go from here? Moving forward in the new landscape as a freelance translator or interpreter, presented by Corinne McKay
• Wednesday, October 15, 12 noon to 1 PM New York time. Topic: Question and answer session with guest expert Judy Jenner, entrepreneurial linguist, federally-certified Spanish court interpreter, and conference interpreter working in English, Spanish, and German
• Monday, October 20, 12 noon to 1 PM New York time. Topic: Researching direct clients, determining who might need you and how to contact them, presented by Corinne McKay
• No live session during the week of October 27
• Monday, November 3, 1 PM to 2 PM New York time. Getting it done: how to structure and track your marketing efforts, how to stay motivated, presented by Corinne McKay