Direct client research lab

Description

The January 2026 session is sold out; e-mail classes@trainingfortranslators.com to be on the waitlist for the next session

Instructor: Corinne McKay, CT. Corinne is an ATA-certified French to English translator, a Colorado court-certified French interpreter, and holds a Master of Conference Interpreting from Glendon College. Corinne’s book How to Succeed as a Freelance Translator has sold over 12,000 copies and is a go-to reference for the translation and interpreting professions. Her latest book is Getting Started as a Freelance Interpreter. In addition to her own translation and interpreting work, Corinne has written books and taught courses on translation business practices since 2005.

Description: Successful direct client marketing starts with finding the right clients: figuring out who needs you, and how to contact them. It can be hard to do that on your own, so I’m offering an opportunity to have me do it for you! Here’s how the Direct client research project works:

• After you register, I’ll send you a form where you’ll tell me about your current client base, your language pair(s), and the kinds of clients you’re looking for.
• I’ll then create a personalized video for you, with screen-share videos of my research process, the potential clients I’ve identified for you, and my recommendations for how to contact them or how to approach your target sector(s) in general.
• We’ll then meet for a 90-minute live session for the whole group (recording provided) where I’ll talk about these research and contact methods, demonstrate them, and give tips on how you can replicate this process on your own, to find more potential clients.

Past participants say: 

-“Corinne’s tailored research on behalf of my own business was thorough and inspiring, and she went beyond my expectations by examining my online presence and giving valuable tips on how to improve it. She has given me lots of concrete ideas about who to contact and how, as well as teaching me her methods so that I can take it from here. During the live class, her reassuring and positive approach definitely made me feel that direct marketing was something I could achieve. I’m now full of ideas on how to take my business forward – excellent value for money!” Katharine Ridgard

-“I needed some inspiration and motivation, and I definitely got plenty of both! I was really impressed with Corinne’s suggestions, and they sparked other ideas. It was a wonderful experience that made me feel inspired.” Veronika Demichelis

-“What I valued the most was the individual approach to each participant—receiving personalized feedback felt like true mentoring. I was also impressed by the way Corinne explains: so clear, open, and thorough, always enriched with her own professional experiences.” Veronica Leibaschoff

-“After having exclusively worked with agencies in my 15 year long career, I was stuck on how to even begin to search for direct clients. Who might they be, where might I find them? The methods demonstrated in this course gave me so many ideas and just the inspiration that I needed. The combination of individual feedback and a general webinar worked very well.” -Tine Haurum

-“I’d highly recommend Corinne’s research lab to anyone looking to develop their skills and feel more confident when looking for direct clients. Her expertise, knowledge, clarity, and encouragement made this a great experience!”  -Bernadette Blain

-I love the no-nonsense, practical and hands-on approach, and the individual advice is extremely valuable. You don’t really get that elsewhere, it’s unique. The fresh external perspective on what I (plan to) do is gold, also beyond the specific suggestions. I will revisit the video repeatedly.” -Carolyn Gelsomino

-“The course was truly engaging and insightful. It provided valuable ideas and practical strategies for reaching new potential clients. Corinne is absolutely brilliant, and it’s a real pleasure to listen to her and learn from her expertise. I also really appreciated the opportunity to interact with the other participants and share our experiences.”