March Marketing Madness challenge group

Description

Instructor: Corinne McKay, CT. Corinne is a freelance French/English interpreter and translator in Boulder, Colorado, certified by the American Translators Association for French to English translation and by the Colorado Judicial Branch for French court interpreting, and holds a Master of Conference Interpreting from Glendon College. She translates primarily in the areas of international development, corporate communications/content marketing, and non-fiction books, and interprets for private-sector conference clients and for the Colorado court system. In addition to her own translation work, Corinne has written books and taught classes for other freelance translators since 2006. She is the author of How to Succeed as a Freelance Translator, a how-to guide with over 15,000 copies in print, and Getting Started as a Freelance Interpreter, a companion guide for spoken-language interpreters.

Next session:  March 2-27, 2026

Registration fee: $95 from February 1-15, and $99 after February 15

What’s new for 2026: As in past years, you’ll get 20 daily marketing challenge tasks that will take 15-30 minutes to complete, plus an optional (but very fun and supportive!) Slack group. All of the materials will also be available on Thinkific (online learning platform) for six months. New for 2026:

• Three live sessions (recordings provided, times to be determined during the weeks of March 9, 16, and 23). Each session will last approximately one hour.
• Live session 1: How to research and contact direct clients
• Live session 2: Strategies for diversifying your freelance business
• Live session 3: “Ask me anything” question and answer session

Description: Back for the eighth year in a row, March Marketing Madness has become a Training for Translators tradition!

The group is for freelancers who want to:

• devote 30 minutes a day to business development for 20 consecutive business days
• make marketing into a consistent and (hopefully!) less painful habit
• generate new ideas about how to market more effectively
• find new clients: agencies or direct clients
• join a group of other translators pursuing similar goals

Using daily tasks that will take about 30 minutes, you’ll use the month of March to build marketing into your daily routine. We all know that consistency is the key to a thriving business with plenty of work in the pipeline, but many of us struggle to put that into practice. March Marketing Madness will help you build consistency while generating new ideas about how to market more effectively. This group is open to translators and interpreters in any language combination; it will include some repeat challenges from last year’s group, and some new ones.

Registration includes:
-20 daily e-mails (one per weekday) with a specific marketing task for that day, including detailed instructions on how to complete the tasks, and how the task will help your overall business development.

-Group accountability and discussion (optional Slack group) or private accountability (a tracking sheet)

-Multiple marketing resources (e-mail templates, etc.) on my online learning platform

-Three live sessions (see description above), recordings provided

Don’t just take my word for it; here’s what past participants say about MMM:

• March Marketing Madness gets me to market hard for one month, year in, year out. I’ve signed up every year I could since it began, and I’ll keep signing up every year it’s offered.
• As someone who tries to avoid marketing at all costs, I think the MMM challenge was the perfect format for me. The sense of accountability made me go ahead and do the dreaded marketing tasks, often only to find that it really wasn’t that bad. I soon started looking forward to the daily motivational videos and I might even have enjoyed some of the activities… What a change of mindset! The networking factor was also priceless. I definitely took a lot away, not only about marketing but about business in general, and I met a bunch of awesome colleagues on the way whom I wouldn’t have met otherwise.-Eva-Maria Kneis
• Corinne is a great motivator and makes everyone feel welcome. That led to the creation of a supportive and productive challenge group. Highly recommend.
• March Marketing Madness brought structure and energy to my least favorite month of the year, and my least favorite aspect of running my business. Corinne is a fantastic teacher and I am so grateful for the strategies and resources I accessed during this course
• Corinne made me realize that marketing your services does not have to be complicated or even time-intensive. She really helped me flip my perspective on some marketing-related beliefs and now I actually enjoy doing my marketing tasks. For the first time I have a plan about how to approach my marketing and make it a regular task instead of something I keep putting off for “when I have time” (which is never). She’s also just a really lovely person and I enjoyed watching her videos every morning with my coffee. Thanks, Corinne! Will definitely join again next year. 🔥
• I think the MMM challenge was totally worth the very reasonable cost. I would not have done that much marketing in such a short period of time without being part of the challenge. I was surprised at first that people do it every year, but now I’ve been through it I understand more. It’s not sustainable to do that much all year round, but it helps us set up systems to become more regular and intentional anyway. I will definitely be doing it again next year to get that much needed boost! Thanks to Corinne for her motivation, her inspiration and her availability throughout the month! -Michelle Couny
• March Marketing Madness gave me nuts and bolts ideas for how to market myself without tons of time and angst. Corinne also kept it fun and real with daily videos that combined reality and motivation. I learned not to hate marketing and trust me, that’s a huge step forward for me. -Shizuka Otake
• I would highly recommend Corinne McKay’s March Marketing Madness to anyone needing a boost to their marketing efforts. This was my fourth year taking part and it did not disappoint. Corinne provides a good balance of motivation and challenges to push you out of your comfort zone and help you think of creative and inspirational ways to connect with new and existing clients and promote your services. I will definitely be using some of these strategies in the future! -Sarah Cutts
• Corinne’s March Marketing Madness challenge group has transformed my approach to marketing forever! It was an intense and exciting month, during which I felt empowered to ramp up my marketing efforts in ways I hadn’t considered before. The motivational videos, mantras and Slack group helped me to work on my marketing in short bursts, which I never would have done before. I feel more confident and excited about my marketing plans going forward. -Fiona Gray
• I’ve participated in March Marketing Madness for the last three years. It’s taught me how to market quickly, intelligently, and with confidence. -Molly Yurick
• This course is much more than Marketing. Corinne helps you change your whole mindset around marketing, cultivating a calm and confidence which spreads nicely into other aspects of your business. I am so grateful.
• Thanks to Corinne’s program, I have finally and successfully dedicated more time to my marketing activities. But more importantly, her videos, tips and challenges have helped me define a clear strategy to move my business forward. I’m looking forward to doing it again next year. -Véronique Mercier
• I went from being terrified of contacting a single potential client to firing off multiple emails and LinkedIn connections to dream clients on a daily basis. My only regret is that I didn’t join earlier editions of this group. -Emily Safrin