Content marketing master class

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This month’s master class is Introduction to content marketing, taught by Corinne McKay. Join us if you’d like to use blog posts, newsletters, e-books, social media posts, videos, or lead magnets to:

• Market your translation or interpreting business, or other products and services that you offer
• Translate content marketing materials for your clients
• Do native-language content marketing writing for direct clients or content marketing agencies

The live class runs for two hours on May 23, and registration ($75) includes the recording. We’ll cover:

• How to start an e-mail list; the foundation of any content marketing effort
• Blogging for your own platform, or for standalone platforms like Medium and Substack
• How to use lead magnets and social media posts to grow your e-mail list
• The advantages and disadvantages of using social media versus your own platforms
• How to generate ideas for your content marketing materials
• A few fails/things to avoid

Learn more and register here!