Description
Instructor: Bex Elder is a copywriter, translator (French and Spanish to English) and brand strategist who helps businesses work out what they actually want to say while sounding like themselves. She’s the creator of Honest Brand Communications, which helps small businesses build clearer, more distinctive brands around three things: purpose, positioning + personality.Through copywriting, brand strategy and training, Bex helps businesses find the reason they exist beyond making money, the seat at the table only they can fill and the vibe no one else can copy — then turn that clarity into better marketing.
Date: Tuesday, October 13, 2026, 12 noon to 1 PM New York time
Registration: Free! Everyone who registers will receive the recording. Registration is open only to Training for Translators Plus members through October 6; public registration opens on October 7. You can join Training for Translators Plus here ($9/month, cancel any time).
Description: Purpose, Positioning + Personality
Why do some businesses seem to know exactly what to say, while others end up second-guessing every bit of marketing they put out?
A lot of it comes down to three things: purpose, positioning + personality.
In this practical workshop, copywriter and brand strategist Bex Elder will unpack the three foundations of honest brand communications: what your business stands for beyond making money, the seat at the table only you can fill and the vibe no one else can copy.
You’ll learn why all three matter, how they work together and what happens when one of them is missing. We’ll also look at how getting clearer on your brand can help you make better marketing decisions, communicate your value more clearly and create consistent content without becoming formulaic.
You’ll come away with a clearer understanding of your own purpose, positioning + personality — and how to put them to work in your marketing.
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