If you're interested in building up your base of direct clients, keeping up with your local business news is an essential part of the equation. In this economy, I think it's easy to cross the business news off your list as "all doom and gloom" and therefore not worth reading. However, as today's … [Read more...] about Your local business news as a marketing tool
Marketing
Is LinkedIn useful for translators?
Update to this post: Make sure to read the comments for some excellent tips on how to use LinkedIn effectively. This is just a brief request for input: is LinkedIn useful for translators? I set up a LinkedIn profile last year, around the time I started expanding my base of direct clients. Since … [Read more...] about Is LinkedIn useful for translators?
Constructive things to do if you're afraid of a work slowdown
So far, the language services industry seems to be holding up well in the ailing economy. Although I haven't had as many inquiries from clients in the past three months, the size of my projects lately has been larger than usual; I finished 26,000 words this week and will start another large project … [Read more...] about Constructive things to do if you're afraid of a work slowdown
Guest post: marketing translation services to your alumni network
Thoughts on Translation will be running some guest posts over the next few months; to inaugurate the series we'll hear from Marianne Reiner, an English>French legal translator based in California. I first met Marianne when she was a student in my online course for freelance translators, and with … [Read more...] about Guest post: marketing translation services to your alumni network
Using Payment Practices as a marketing tool
Translation client rating services such as Payment Practices are an indispensable way to check out your prospective clients' creditworthiness before you work for them. Over at About Translation, Riccardo Schiaffino wrote a whole post about client rating services that gives a good overview of the … [Read more...] about Using Payment Practices as a marketing tool