In getting ready for the upcoming session of March Marketing Madness, I’ve been thinking a lot about nudging dormant clients. I still maintain that nudging dormant clients–getting back in touch with clients you haven’t heard from in a while–is: Here’s an example: I was referred by a colleague to a conference interpreting agency that then […]
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Building relationships with potential clients, versus just pitching your services
It’s a great time of the year to do some marketing, when clients have returned from their summer break but before things get really crazy around the winter holidays. Here’s an important question to ask yourself before you start marketing: are you more interested in building relationships, or in just pitching your services? Here’s what […]
Continue ReadingMarketing follow-ups: now is the time!
This time of year is one of the best occasions to follow up with potential clients who expressed an interest in working with you, but never sent you any work. Summer is winding down, and the busy fall season is coming up, so it’s a great time to nudge those clients who might have some […]
Continue ReadingUsing LinkedIn as a marketing “back door”
When you’re prospecting for new clients, whether you’re looking for agencies or direct clients, it’s always good to find a human connection. It’s easy enough to go through the “front door”:-Apply via an agency’s website-Send an e-mail to a company’s info@ address It’s not impossible to get a response that way, but it’s unlikely. You […]
Continue ReadingFollowing up on marketing contacts
One of the most common marketing questions I get (from beginning and experienced freelancers alike) is about followup: Should I follow up on marketing contacts? If so, how often? If so, by what method? If not, then what? My personal followup method I hate following up. There, I said it. I hate following up because […]
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