When things fall apart Since the pandemic began, I’ve heard from a number of translators and interpreters who’ve had a sudden downturn in their work volume. In some cases–such as conference interpreting–their work volume went literally to zero overnight. What’s the best way to handle this very stressful situation? I have a few ideas, and […]
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Using job sites to tell who might need a freelancer
One of my favorite ways to identify potential new direct clients is by using job search websites, and it’s an especially helpful tool in the age of COVID-19 when it’s hard to tell if a company or entity is surviving, much less hiring. This technique applies even though a) these entities are unlikely to be […]
Continue ReadingHow do you nudge a dormant client?
A reader asks: “How do you nudge a dormant client? How can I get back in touch with a client who’s gone totally silent?” Why nudge dormant clients? In my experience and opinion, nudging dormant clients–rekindling the flame with a client you worked with in the past–is one of the most successful and most overlooked […]
Continue ReadingMarketing a multi-pronged business
Prongs and how to use them As entrepreneurs, many of us have multi-pronged businesses. Some of us work both as agencies and as freelancers. Some of us have lots of slashes in our job titles (“translator-slash-copywriter-slash-editor-slash-language teacher”). I know a freelancer who does dog massage and translation (no kidding). Many of us work in disparate […]
Continue ReadingMarch Marketing Madness: it’s on!
I recently floated the idea of a March Marketing Madness challenge group, and it seems like there’s a need for this type of challenge and accountability group, so…it’s on! The group (no limit on the number of people) will run from March 4-29, and by joining, you’re committing to spend 30 minutes on business development […]
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