• Skip to main content
  • Skip to primary sidebar

Training for Translators

Online courses for translators and interpreters

  • Blog
  • Classes for translators
    • Consulting
  • Resources for translators
    • Translate HSFT!
  • About/Contact
    • Privacy Policy
  • Cart

Marketing

Feb 06 2021

Marketing to direct clients using a touch point system

If you’re marketing to direct clients, setting up a “touch point” system –where you “touch” them in multiple ways, on multiple platforms — can help you contact them in a structured way, while gathering information about them, and without feeling like you’re pestering. Here’s an example: –Let’s say my dream client is a large NGO. […]

Continue Reading

Written by Corinne McKay · Categorized: Marketing

Jul 16 2020

How to handle a sudden downturn in work

When things fall apart Since the pandemic began, I’ve heard from a number of translators and interpreters who’ve had a sudden downturn in their work volume. In some cases–such as conference interpreting–their work volume went literally to zero overnight. What’s the best way to handle this very stressful situation? I have a few ideas, and […]

Continue Reading

Written by Corinne McKay · Categorized: Marketing

May 12 2020

Using job sites to tell who might need a freelancer

One of my favorite ways to identify potential new direct clients is by using job search websites, and it’s an especially helpful tool in the age of COVID-19 when it’s hard to tell if a company or entity is surviving, much less hiring. This technique applies even though a) these entities are unlikely to be […]

Continue Reading

Written by Corinne McKay · Categorized: Marketing

Feb 26 2020

How do you nudge a dormant client?

A reader asks: “How do you nudge a dormant client? How can I get back in touch with a client who’s gone totally silent?” Why nudge dormant clients? In my experience and opinion, nudging dormant clients–rekindling the flame with a client you worked with in the past–is one of the most successful and most overlooked […]

Continue Reading

Written by Corinne McKay · Categorized: Marketing

May 28 2019

Marketing a multi-pronged business

Prongs and how to use them As entrepreneurs, many of us have multi-pronged businesses. Some of us work both as agencies and as freelancers. Some of us have lots of slashes in our job titles (“translator-slash-copywriter-slash-editor-slash-language teacher”). I know a freelancer who does dog massage and translation (no kidding). Many of us work in disparate […]

Continue Reading

Written by Corinne McKay · Categorized: Marketing

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 22
  • Go to Next Page »

Primary Sidebar

Become a better translator: join our mailing list!

Learn from our blog:

  • Insider tips for working with individual clients
  • May online courses
  • Interpreting from your A to your B language
  • Spanish Edition of Finding and Marketing to Translation Agencies
  • New podcast episode: What we’re reading
  • April courses: early bird deadline coming up
  • Choosing an interpreter headset
  • Speaking of Translation: Self-care and mental health in the pandemic

The original career how-to guide for freelance translators. Over 12,000 copies sold!

Search the Training for Translators blog

Copyright © 2021 · Training For Translators · Log in

This website uses cookies to improve your experience. We'll assume you're OK with this, but you can opt-out if you wish. To view this website's privacy policy, click About>Privacy Policy. Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT