It’s a great time of the year to do some marketing, when clients have returned from their summer break but before things get really crazy around the winter holidays. Here’s an important question to ask yourself before you start marketing: are you more interested in building relationships, or in just pitching your services? Here’s what […]
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Marketing follow-ups: now is the time!
This time of year is one of the best occasions to follow up with potential clients who expressed an interest in working with you, but never sent you any work. Summer is winding down, and the busy fall season is coming up, so it’s a great time to nudge those clients who might have some […]
Continue ReadingUsing LinkedIn as a marketing “back door”
When you’re prospecting for new clients, whether you’re looking for agencies or direct clients, it’s always good to find a human connection. It’s easy enough to go through the “front door”:-Apply via an agency’s website-Send an e-mail to a company’s info@ address It’s not impossible to get a response that way, but it’s unlikely. You […]
Continue ReadingFollowing up on marketing contacts
One of the most common marketing questions I get (from beginning and experienced freelancers alike) is about followup: Should I follow up on marketing contacts? If so, how often? If so, by what method? If not, then what? My personal followup method I hate following up. There, I said it. I hate following up because […]
Continue ReadingMarketing to direct clients using a touch point system
If you’re marketing to direct clients, setting up a “touch point” system –where you “touch” them in multiple ways, on multiple platforms — can help you contact them in a structured way, while gathering information about them, and without feeling like you’re pestering. Here’s an example: –Let’s say my dream client is a large NGO. […]
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