Category: Marketing

Thoughts on e-mail subject lines

E-mail subject lines are just a few words, but they generate a lot of angst. Especially if you’re a beginning translator looking for clients, you’re going to be sending out a lot of cold e-mails. You want those e-mails to be read, but you’re selling language services, not no-prescription Viagra. Let’s start with the basics: Never …

The LinkedIn “foot in the door” strategy

This is a guest post by Maryam Abdi. Maryam is a registered Somali court interpreter and the owner of Expert Somali Translations, a boutique firm offering Somali > English translations and cultural consulting services to legal and government sectors. She is the creator of Translators Academy where she blogs about marketing, sales and career strategies for …

Selling the result

Here’s a basic but critical mistake that lots of freelancers make when marketing to direct clients. When the client asks, for example, “Why should we hire you?,” the freelancer’s answer promotes a) their life story, or b) their process. Don’t do this (we’ll talk about why). Instead, sell the result of your services, so that the …

Finding your first translation clients: three ideas

“I know I can do this job, but clients don’t want to hire me without experience. So how do I get experience without experience?” This chicken/egg dilemma stymies many beginning freelancers, and it’s admittedly hard to find a way out. High-quality agencies often require at least three years of experience, and they’re the clients that many …

Speaking of Translation: translating outside the box

Eve Bodeux and I just released a new episode of our podcast, Speaking of Translation; here it is! We are also on iTunes if you’d like to subscribe to us there. In this episode, Eve and Corinne discuss how to identify, market to, and successfully work in non-traditional translation specializations. Drawing on their own experiences translating …

“Agencies won’t pay my rates, and I can’t find direct clients”: what to do?

Here’s a conundrum that I hear frequently from freelancers at all experience levels: agencies won’t pay my rates, and I can’t find any direct clients. What should I do? Well, let’s see: First, adjust your mindset. Tough love tip: if you truly believe that *zero* agencies will pay your desired rates, and that you will *never* …