Category: Marketing

Two new online courses

I’m excited to announce two new online courses that I’ll be offering this spring/summer. I’m still running my flagship courses for beginning and experienced translators (Getting Started as a Freelance Translator and Beyond the Basics of Freelancing), but I’ve developed two new quick-start classes for people who want a shorter course with minimal homework, but with …

Video: using the carrot, the stick or the temptation bundle to reach your freelance goals

If you have the drive and discipline to launch your freelance business, you have the drive and discipline to improve your freelance business, but we all struggle to force ourselves to work on those improvements incrementally (or at least I do!). In this video I talk about three approaches you might try: the carrot, the stick …

The importance of being intentional

A short but important thought about freelancing (and maybe about life in general, but that’s beyond the scope of this blog!): whatever you do in your freelance business, do it intentionally, not because you’re a) being passive or b) letting some external force dictate your decisions and then blaming the external force instead of yourself. A …

Reader question: how do I find good agencies to apply to?

A reader asks: I’d like to apply to more translation agencies, but how do I find good agencies to apply to? This question applies to a lot of people who want to work with agencies, so let’s talk about it. There are various online databases of translation agencies; for example I launched my freelance business back …

Warm e-mail marketing: a success story

In 2014, I listened to two episodes of Tess Whitty’s podcast Marketing Tips for Translators that got me thinking about the whole “warm e-mail marketing” idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can’t meet in person and then interviewed Ed Gandia about his warm e-mail marketing system, including his online class …

New podcast: Beyond the basics of freelance marketing

Tess Whitty’s Marketing Tips for Translators podcast is a great resource for freelancers, and Tess recently interviewed me for an episode called Beyond the Basics of Freelance Marketing. We talked about how to market your translation services to higher-quality agencies and direct clients, how to make a financial plan for your freelance business, and about the …

New podcast: insider tips for working with translation agencies

This morning I had lots of fun interviewing translation industry veteran Steve Lank (Monterey graduate, former ASTM translation QA standard subcommittee chair, longtime senior-level manager in agencies in the US, Ireland and Spain). Steve is currently Vice President for Translation Services at Cesco Linguistic Services, working from the Washington, DC office. I put Steve in the …