I’ve been steadily adding courses to my winter/spring 2019 lineup, and I’m also considering running a March Marketing Madness coaching group that would include daily accountability and some individual sessions with me. If you’re interested in the March marketing group, send me an e-mail and let me know. This year’s first three online courses sold […]
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How much marketing is enough?
When you’re actively looking for new clients, how much marketing is enough? I hear this question frequently, from beginning and experienced translators alike: beginners need more work, while experienced translators need better work. I’ll admit that I often give subjective answers, such as “Until you have as much work as you want,” or “Until you’re […]
Continue ReadingPodcast: Tess Whitty solves common marketing dilemmas
Over at Speaking of Translation, Eve Bodeux and I recently interviewed Tess Whitty, host of the popular podcast Marketing Tips for Translators. Just in time for the launch of her new book, (Marketing Tips for Translators: the ultimate collection of tips from the podcast), Tess offered some very helpful insights on: The most important marketing […]
Continue ReadingAdvanced coaching group: starts April 3
The next session of my five-week advanced coaching group for experienced freelance translators starts April 3; the inaugural (January) session of this group filled up, and I’m anticipating that this one will as well. Participants in the January session commented: “The class definitely gave me a strong incentive to work on marketing every day because of […]
Continue ReadingMarketing: as a daily effort or toward a specific goal?
Here’s a common question from other freelancers: How much time should I spend on marketing? A percentage of my time? A certain amount per day? Should I market even when I have tons of work? The easy answer would be to say: spend 15% of your time on marketing, and you’ll always have just the […]
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