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Marketing

Jun 04 2008
Corinne McKay

Colo rats d'eau? Allons-y!

Yesterday, ever-observant EN>FR translator Marianne Reiner sent me a link to an article about my hometown, Boulder CO, in the online French publication Courrier International. In addition to being just plain amusing (I think I'll start referring to Boulder as "a mini-Copenhagen with a view" as … [Read more...] about Colo rats d'eau? Allons-y!

Written by Corinne McKay · Categorized: Freelancing, Marketing · Tagged: Boulder, tourism

Jun 04 2008
Corinne McKay

Vetting prospective clients and job offers

One of the most frequent questions that I see from beginning translators is how to decide if a new client or a job offer is legitimate. It's a delicate process, and it's not an exact science. Sometimes even experienced translators get scammed, and sometimes a client that seems a little shady during … [Read more...] about Vetting prospective clients and job offers

Written by Corinne McKay · Categorized: Freelancing, Marketing · Tagged: payment practices, translation clients

May 21 2008
Corinne McKay

Some thoughts on social networking tools

Like many independent professionals these days, I've started using a few social networking tools such as Facebook, Ning, LinkedIn and MySpace. My experience with them is fairly limited, but I've been thinking about some of the positives and negatives of using these websites for networking and … [Read more...] about Some thoughts on social networking tools

Written by Corinne McKay · Categorized: Freelancing, Marketing, Technology

May 05 2008
Corinne McKay

Translation-targeted resumes: pitfalls and best practices

What with the U.S. economy on a downward slide and the euro continuing its climb above U.S. $1.50, many translators are marketing these days. Following are some tips on writing a translation-targeted résumé that will pass muster with potential clients. Let's start with the obvious but often … [Read more...] about Translation-targeted resumes: pitfalls and best practices

Written by Corinne McKay · Categorized: Freelancing, Marketing

May 01 2008
Corinne McKay

Translation memory discounts: yes, no, maybe?

The issue of translation memory discounts, whereby a translator charges a lower rate for words that appear as repetitions or fuzzy matches in a translation environment/CAT/TM tool, is a contentious one. On the one hand, a client might reasonably argue that changing "press the green button" to "press … [Read more...] about Translation memory discounts: yes, no, maybe?

Written by Corinne McKay · Categorized: Freelancing, Marketing, Technology

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Learn from our blog:

  • Does your freelance business need an AI usage policy?
  • Managing your schedule across different time zones
  • Thoughts on work/life balance, at times when there is no balance
  • My new book, Getting Started as a Freelance Interpreter
  • Hidden client idea: Professional associations for your specializations
  • If you’re thinking about quitting freelancing, try these strategies first
  • T4T podcast, episode 17: Do you have a freelance business, or two clients and a Gmail address?
  • First, do no harm (to yourself, when marketing)

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