In 2014, I listened to two episodes of Tess Whitty's podcast Marketing Tips for Translators that got me thinking about the whole "warm e-mail marketing" idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can't meet in person and then interviewed Ed Gandia about his … [Read more...] about Warm e-mail marketing: a success story
warm e-mail
Marketing by e-mail, on paper, or both
In marketing your freelance services, you may wonder (or at least I do!) whether it's better to market to direct clients by e-mail, on paper, or both. I don't have a succinct answer to that, but here are a few thoughts. For a long time, I was a devotée of marketing on paper: writing out a full-page … [Read more...] about Marketing by e-mail, on paper, or both