In 2014, I listened to two episodes of Tess Whitty’s podcast Marketing Tips for Translators that got me thinking about the whole “warm e-mail marketing” idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can’t meet in person and then interviewed Ed Gandia about his warm e-mail marketing system, including his online […]
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Marketing by e-mail, on paper, or both
In marketing your freelance services, you may wonder (or at least I do!) whether it’s better to market to direct clients by e-mail, on paper, or both. I don’t have a succinct answer to that, but here are a few thoughts. For a long time, I was a devotée of marketing on paper: writing out […]
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