Are your marketing materials missing critical information?

In the course of preparing for the ATA conference coming to Denver in October, I’ve been visiting the websites of a lot of Denver-area businesses. Many have excellent sites, but it amazes me to see the information that is missing from some of them. Actual examples: a restaurant that does not have its address or location on its website, and several restaurants that either don’t list their hours at all or bury that information in a non-obvious location. Don’t do this to your potential clients!  Prominently feature your language pair(s), e-mail address, phone number and other important information, or those potential clients will become someone’s else’s actual client!

5 Responses to “Are your marketing materials missing critical information?”
  1. ebodeux September 14, 2010
  2. Judith Carrera September 16, 2010
  3. Cynthia Ho September 17, 2010
  4. Andie Ho October 13, 2010
  5. Mel October 20, 2010

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