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Nudging dormant clients: it’s probably:
🥱 The world’s most boring marketing method; *and*
🎆 The world’s most effective marketing method
Reviving an existing connection is so much easier than creating a new connection. You can:
🔌Nudge an agency that onboarded you but never sent any work
🔌Nudge a client who said good things about your work, but you haven’t heard from them in a while
🔌Nudge a client who expressed an interest in working with you, but never followed through
For a while, I’ve been meaning to create a Nudge Kit, to help you understand both the “why” and the “how” of nudging. If you’re on the Training for Translators mailing list, you got the Nudge Kit link in yesterday’s newsletter; if you’re not on the mailing list, sign up here and the link will be in your confirmation e-mail!
If you do some nudging, let me know the results!!
Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!
I think about your “nudging dormant clients” advice whenever I get a friendly text out of the blue from my real estate agent. I think, oh, he’s nudging dormant clients. And I’m sure he knows I’m probably not going to buy or sell a house every couple of years, but I might know someone who’s looking for an agent. You just don’t want your old clients forgetting that you exist (assuming you want to work with them again!).
Yes!! That’s such a great way to look at it!