Marketing

This time of year is one of the best occasions to follow up with potential clients who expressed an interest in working with you, but never sent you any work. Summer is winding down, and the busy fall season is coming up, so it's a great time to nudge those clients who might have some work in the … [Read more...] about Marketing follow-ups: now is the time!

When you're prospecting for new clients, whether you're looking for agencies or direct clients, it's always good to find a human connection. It's easy enough to go through the "front door":-Apply via an agency's website-Send an e-mail to a company's info@ address It's not impossible to get a … [Read more...] about Using LinkedIn as a marketing “back door”

One of the most common marketing questions I get (from beginning and experienced freelancers alike) is about followup: Should I follow up on marketing contacts?If so, how often?If so, by what method? If not, then what? My personal followup method I hate following up. There, I said it. I … [Read more...] about Following up on marketing contacts

If you're marketing to direct clients, setting up a "touch point" system --where you "touch" them in multiple ways, on multiple platforms -- can help you contact them in a structured way, while gathering information about them, and without feeling like you're pestering. Here's an example:-Let's say … [Read more...] about Marketing to direct clients using a touch point system

When things fall apart Since the pandemic began, I've heard from a number of translators and interpreters who've had a sudden downturn in their work volume. In some cases--such as conference interpreting--their work volume went literally to zero overnight. What's the best way to handle this very … [Read more...] about How to handle a sudden downturn in work