We translators spend a lot of time strategizing about how to cold contact potential clients. But what happens when a potential client cold contacts us? Especially if you have a well-written profile in your local/national translators association directory, or you have a professional-looking website, … [Read more...] about When a client cold contacts you
Marketing
Using a sample translation as a sales pitch
One of my main business goals for this year is to work with more direct clients. Although I have a number of agency clients who pay well, have interesting projects and are very easy to work with, I find that I really enjoy the greater degree of autonomy and higher income that direct clients usually … [Read more...] about Using a sample translation as a sales pitch
Paper marketing materials: in or out?
Earlier this week, NPR ran a very interesting segment (reported by Yuki Noguchi) entitled Job Seekers Find New Rules of Recruitment, which focused largely on the role of new technology and social media in the job search process. Many of the points in the segment (have a LinkedIn profile, don't use … [Read more...] about Paper marketing materials: in or out?
Links: two excellent marketing posts
If you're looking for some coffee-break reading, I highly recommend: Riccardo Schiaffino's post over at About Translation, on last weekend's Colorado Translators Association marketing seminar. We had some weather-related drama associated with this event (a foot of wet snow in mid-April!) but … [Read more...] about Links: two excellent marketing posts
Link: Sales Caffeine
I've been incommunicada for a few days due to the Colorado Translators Association's marketing seminar which we held over the weekend. Judy Jenner of Twin Translations did a fantastic job as the featured presenter, and we had a really interesting panel in the afternoon with people from various … [Read more...] about Link: Sales Caffeine