Description
Description: Especially if you’re looking for translation, interpreting, or writing clients online, your website is a key component of your marketing strategy. This two-hour master class will teach you the basics of SEO/GEO (search engine optimization and generative engine optimization) to help your website get ranked by traditional search engines like Google, and get recommended in AI searches on ChatGPT and similar tools.
Instructor Stacey McCormack, CEO of Musimack Marketing, will cover a variety of tactics you can implement immediately, to build your website’s Google and AI search authority. SEO is based on over 200 factors; we’ll focus on those that are most important, and those that you can influence through changes to your website’s back and front ends.
Topics will include:
1. Content SEO. Craft effective and engaging homepage layout & messaging, Menu Navigation structure, and Services pages strategy.
2. Technical SEO. Build Google authority and improve online visibility with strategic page titles, meta descriptions, header tags, image tags, footer, and accessibility.
3. GEO. Establish relevance among the AI platforms with detailed FAQs, trust blocks, and schema markup, making your content easy to understand, quote, and trust.
4. Social Proof. Explore how your social media activity affects your SEO.
5. Blogs. SEO-friendly blogs and articles posted on your site can create thought-leadership and be a great traffic-driving tool.
Instructor: Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with solopreneurs and small business owners, to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. Stacey has over 25 years’ experience in all major media, including radio, TV, newspapers, and digital advertising.
Date: Wednesday, June 24, 2026, 12 noon to 2:00 PM New York time (registration includes the recording). You can use World Clock to convert that to your time zone.
Registration: $75 including the recording.
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