One of my favorite ways to identify potential new direct clients is by using job search websites, and it's an especially helpful tool in the age of COVID-19 when it's hard to tell if a company or entity is surviving, much less hiring. This technique applies even though a) these entities are unlikely … [Read more...] about Using job sites to tell who might need a freelancer
Marketing
How do you nudge a dormant client?
A reader asks: "How do you nudge a dormant client? How can I get back in touch with a client who's gone totally silent?" Why nudge dormant clients? In my experience and opinion, nudging dormant clients--rekindling the flame with a client you worked with in the past--is one of the most successful … [Read more...] about How do you nudge a dormant client?
Marketing a multi-pronged business
Prongs and how to use them As entrepreneurs, many of us have multi-pronged businesses. Some of us work both as agencies and as freelancers. Some of us have lots of slashes in our job titles ("translator-slash-copywriter-slash-editor-slash-language teacher"). I know a freelancer who does dog massage … [Read more...] about Marketing a multi-pronged business
March Marketing Madness: it’s on!
I recently floated the idea of a March Marketing Madness challenge group, and it seems like there's a need for this type of challenge and accountability group, so...it's on! The group (no limit on the number of people) will run from March 4-29, and by joining, you're committing to spend 30 minutes … [Read more...] about March Marketing Madness: it’s on!
How much marketing is enough?
When you're actively looking for new clients, how much marketing is enough? I hear this question frequently, from beginning and experienced translators alike: beginners need more work, while experienced translators need better work. I'll admit that I often give subjective answers, such as "Until you … [Read more...] about How much marketing is enough?