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Feb 04 2014
Corinne McKay

New course: Beyond the Basics of Freelancing

I’m excited to announce that my new course, Beyond the Basics of Freelancing, is now open for registration! For a while, I’ve been wanting to offer a more advanced course as a sequel to Getting Started as a Freelance Translator (running since 2006!), and I’ve finally forced myself to work on the course materials. The first session of Beyond the Basics will start on February 26, and then I’ll probably offer another session in May.

Every student will receive copies of my books How to Succeed as a Freelance Translator and Thoughts on Translation, a one-hour individual consultation call with me, and individualized feedback on: your current and potential marketing materials; a profile of your ideal client, and a list of direct clients you’d like to market to; a plan for raising your profile in the translation industry and meeting your potential direct clients on their turf; a financial plan for your translation business, and a plan of action for the next six months so that you can reach these goals. In addition, we’ll do a one-hour question and answer conference call every week (one of the most popular features of Getting Started as a Freelance Translator!). The cost is the same as for my Getting Started course, US $305 with a $50 discount for members of the American Translators Association. You can read the details about both courses on my website. Hope to see some of you there!

Written by Corinne McKay · Categorized: Announcements, Freelancing, Professional development · Tagged: Freelance Translator

Feb 02 2014
Corinne McKay

New podcast: Marketing tips for translators

Congratulations to English-Swedish translator Tess Whitty on the launch of her new podcast, Marketing tips for translators! Tess has a degree in marketing, and in each episode of her podcast she’ll be interviewing a guest about a niche aspect of marketing for translators. Tess has four episodes currently available:

  • An introductory episode
  • Translator CVs, an interview with Marta Stelmaszak
  • Marketing tips for beginning translators, an interview with me, Corinne McKay
  • Using LinkedIn to market your services, an interview with Anne Diamantidis

Right this minute, I’m sitting in the New Orleans airport, listening to Tess’ interview with Anne about LinkedIn tips, and it’s really great material. I’m looking forward to listening to Marta’s interview on the plane! Tess’ hosting style is very natural and conversational, and she’s targeted guests who are very passionate about their topics. You can also subscribe to the podcast in iTunes (I just did this, so I can attest that it works). Thanks Tess for this great initiative, and here’s to a long and happy life for this new podcast!

Written by Corinne McKay · Categorized: Announcements, Getting started as a translator, Marketing, Professional development

Jan 21 2014
Corinne McKay

How to write a winning ATA conference proposal: free webinar tomorrow!

UPDATE: the live webinar is now full, but a free recording will be available afterward! Thank you to everyone who registered.

Tomorrow (Wednesday, 1/22/2013), I’ll be presenting a free webinar for the American Translators Association, entitled How to write a winning ATA conference proposal. If you’re considering submitting a proposal for the 2014 ATA conference (November 5-8 in Chicago), this webinar will provide an overview of the submission process, some tips on how to increase your chances of success, and some advice on what types of sessions are the best fit for the conference. Plus, did I mention it’s free? The live webinar is at 12 noon New York time, and a free recording will be available afterward. Hop on over to ATA’s website to register!

Written by Corinne McKay · Categorized: Announcements

Jan 16 2014
Corinne McKay

On being a beginner

Here’s a quick burst of inspiration for beginning and aspiring translators. I haven’t been a translation beginner for a long time, but over the past couple of years I’ve had the urge to learn a new musical instrument. I played piano for lots of years as a kid (but never loved it) and then I played a little recorder when we lived in Boston. A few months ago, we went to a lute concert and I was completely hooked: what a cool instrument. Plus it’s portable, unique, and lends itself to playing with other people. So, as my end of year bonus, I got myself a lute and lute lessons.

But first, I stressed out. I’m 42, I’m not a naturally gifted musician, I don’t really improvise or play by ear, I’ve never played a string instrument, and on and on. And then, a translator friend who’s a very accomplished recorder player said this: Look; every musician was once a beginner. No matter how good they are now, they once picked up that instrument for the first time and gave it a shot. So why not you? And that struck me as very simple but very profound: right, why not me?

Flash forward a few months, and now I can actually play the lute a little. Better yet, I love it. It is seriously fun and a really great outlet when you’ve been reading and writing all day. So then, my recorder-playing translator friend suggests that I go play some duets with a friend of hers who plays the viola da gamba. Sounds fun, but again I stress out. I get to the friend’s house with my lute, and immediately start explaining my real and perceived deficiencies (I’ve had five lute lessons, I’m not a naturally gifted musician, I can’t play by ear…stop me if you’ve heard this before). And the friend laughs, and says that she’s been playing viola da gamba for thirtysomething years, and she doesn’t improvise or play by ear,  and she enjoys encouraging beginners, so let’s just get out some easy music and try it, and have some fun. And guess what, I could actually sort of play a super easy duet with her and have it sound like music, and it was really fun.

So here’s the takeaway for translators: every single person in this industry was once a beginner. Even if today, someone like Chris Durban is (as I call her, much to her chagrin) the Michael Jordan of freelance translators, she once sat down to do her first translation, to see if she was any good at it. Even the Officers and Board of ATA once walked into their first ATA conference and thought “Maybe I’ll just head for the exit rather than face this crowd of strangers.” If the “big names” in the industry can make it, why not you?

 

PS: If you’ve never encountered a lute before, here’s what it looks like! This is me playing “The Holly and the Ivy” at our Christmas Eve house concert.
lute

Written by Corinne McKay · Categorized: Freelancing, Getting started as a translator

Jan 08 2014
Corinne McKay

The new year: looking back and looking ahead

The beginning of the year is always a good opportunity to take stock: what went right in 2013, what needs to go better in 2014, and where do you want to be a year from now? Let’s look at some questions that every freelance translator should ask. I’ll kick things off with my own answers, and please add yours in the comments.

Think of where you were at this time last year and what your goals were; by comparison, how are things going now?
In January 2013, I made a major change and joined a co-working office, in which I’m sitting right now. This has made a huge and positive change in both my work and home lives, since I now rarely work at home and try to maintain a fairly rigid separation between the work day and the non-work day. I surmised (correctly, as it turns out) that at the office, I would get more done in less time and potentially earn more money. So, overall, this year was a very successful one.

If you’re stuck in a rut (in terms of income, clients, workflow), what needs to change?
I’m not currently stuck in a rut, but I was at this time last year. So here’s my advice: look for the root cause of the rut. At this time last year, I was feeling relatively blah about work in general: wanting to break through to the next level of income, find more direct clients, and earn a larger percentage of my income from teaching, consulting and writing. I realized that I really needed to shake things up, and that the root cause was that I needed an office outside the house. For you, maybe it’s something different. But it’s important to realize when you need a big revamp rather than some small tweaks. Also, accept your reasons for wanting a change, even if they seem weird or superficial. One thing I love about the co-working office: it’s an excuse to wear nice clothes. If I feel like wearing a new dress, or fun shoes, or a cute hair style that I saw in a magazine, I do. So there.

Did you earn what you wanted to earn?
It’s OK, and even positive, to admit/accept that you translate primarily for the money. I love the work that I do as a translator. I love getting paid to read and write all day, and I love learning about new subject areas. I even (mostly) love interacting with clients and colleagues. But I also love that I can earn a healthy income while working largely on my own schedule and living in a place where there are few, if any, in-house jobs for what I do. Over the years, I’ve seen that for me at least, earning a good living doesn’t make life better, but it does make it easier. So be honest with yourself: are you making as much as you want to? Or do you need to up your income in 2014?

Who did you work for?
This one is critical: what are your revenue streams? You can probably name your top two or three clients without looking at your accounting records, because they’re the ones you hear from all the time. But you might be surprised to see who your mid-level clients are. If you do work other than translation, you also might be surprised to see what percentage of your income the “other” work generates. For example this year, every session of my online course was full and I taught 7 sessions of the class, meaning that the class is now one of my top “clients.”

How much did you enjoy the work that you did?
If you’re earning what you want to earn, working for yourself is generally pretty great. But ask yourself this (and I know I’ve harped on this topic lately, so bear with me!): did you take what landed in the inbox, or go looking for work that really turns you on? Was it another day, another dollar/euro/yen, or did you really look forward to diving in to your work on Monday morning?

What are you getting sick of?
I’m generally a very positive person, almost to a fault. Meaning that I tend to ignore the negative until it’s staring me right in the face. But think about this: what aspects of your work are making you nuts, and what can you do about them? For example I’ve recently talked to a couple of translators who are retiring, and who said “I’m not sick of translating, but I’m sick of deadlines, and rush jobs, and clients who want a miracle for yesterday.” Now that I’m over 40, I hear that. I realize that in another, say, 10 years, I’d like to be focused on work that is really, really on my own schedule, such as teaching, writing books and translating books. I’m not really at the “had it” point yet, but I see it on the horizon.

Should you outsource anything?
A couple of years ago, I realized that doing my own accounting was counterproductive. Although my accountant charges more than I do, it takes me approximately 57 times as long to do payroll taxes as it takes her. So I decided to allocate about $1,000 a year to accounting fees and I now pay my accountant to do almost everything. I keep my own income and expense records, but other than that it’s all her, and it’s well worth it.

Where do you want to be at this time next year?
I’m not a big one for resolutions because they’re kind of a setup for failure (for me at least). Also I’m fairly disciplined, so I tend to follow through on long-term goals. So I think more in terms of goals for the new year rather than resolutions. Here are some of mine: I’m planning to launch a more advanced-level online course (Beyond the basics of freelancing) within the first quarter; then I’d like to do a third edition of How to Succeed as a Freelance Translator. I also really, really need to work on connecting in person with more direct clients. I work primarily with direct clients, but most of them have fallen into my lap; I need to make more of an effort to actively seek them out.

Now, over to you? How did 2013 go? What’s on tap for the new year?

Written by Corinne McKay · Categorized: Freelancing, Getting started as a translator, Money, Productivity, Working from home

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