In my experience, translators and interpreters don't tend to talk that much about anchor clients. We're more likely to say "dominant client," or just "my biggest client(s)." And that's not the worst way to think about it. In my mind, an anchor client is one that represents: By this, I mean that … [Read more...] about Anchor clients: What are they, and do you need them?
Travel: A week in Switzerland
I spent this past week on a hiking trip to Switzerland with my sister-in-law, who had a week of vacation between two European work trips. When she pitched this idea to me, my reaction, probably common to most if not all freelancers, was, "I shouldn't take the time off work, and I shouldn't spend the … [Read more...] about Travel: A week in Switzerland
Direct client e-mail marketing scripts
This month's free marketing resource for Training for Translators subscribers is a set of direct client e-mail marketing scripts. If you're on our mailing list, you received these scripts in yesterday's newsletter. If you're not on our mailing list, sign up at the link above, and the file link will … [Read more...] about Direct client e-mail marketing scripts
Content marketing master class
This month's master class is Introduction to content marketing, taught by Corinne McKay. Join us if you'd like to use blog posts, newsletters, e-books, social media posts, videos, or lead magnets to: The live class runs for two hours on May 23, and registration ($75) includes the recording. … [Read more...] about Content marketing master class
Maybe you need a workcation?
If you're more of an audio person, you can listen to me talk about this topic on episode 84 of the Smart Habits for Translators podcast. Madalena and Veronika are no longer releasing new episodes, but we discussed my 2023 workcation a few months back, and they asked great questions! I've also … [Read more...] about Maybe you need a workcation?