This month's free marketing resource is a list of professional associations that you can use for direct client marketing research! If you're on our mailing list, you received this file in today's newsletter. If you're not yet on our mailing list, join at the link above, and the link to the file will … [Read more...] about This month’s free marketing resource
Disruptive change is always polarizing
Here's something I thought about a lot, while preparing my keynote for the recent National Association of Judiciary Interpreters & Translators (NAJIT) conference (the conference was great; I'm working on a writeup for my blog!).💥Disruptive change is always polarizing💥Here's what … [Read more...] about Disruptive change is always polarizing
Direct client marketing launch pad: starts Monday!
Our final class of the "school year," Direct client marketing launch pad, starts Monday (June 3). We have a good group signed up, and there's still room for you. This is a four-week, self-paced class; you don't need to be online at a specific time, and you have access to all of the course materials … [Read more...] about Direct client marketing launch pad: starts Monday!
Budget travel tips
This week's topic: Budget travel tips Because a) I just got back from roughly two weeks off; first on a hiking trip in Switzerland with my sister-in-law, (Bern-Mürren-Leysin-Geneva) then at the NAJIT conference, so I'm feeling a little mentally drained, b) summer vacation season is coming up, and … [Read more...] about Budget travel tips
Anchor clients: What are they, and do you need them?
In my experience, translators and interpreters don't tend to talk that much about anchor clients. We're more likely to say "dominant client," or just "my biggest client(s)." And that's not the worst way to think about it. In my mind, an anchor client is one that represents: By this, I mean that … [Read more...] about Anchor clients: What are they, and do you need them?