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Professional associations

Dec 20 2011
Corinne McKay

Update on communication tools

Back in March, I wrote a post about my search for a different office phone setup. I had been using a custom ring number (inexpensive but doesn’t allow separate outgoing messages for the home and office numbers) and had excluded the option of a business cell phone, simply because I dislike carrying and talking on a cell phone (there, I said it!). After much hemming and hawing and gnashing of teeth, I decided to switch my office phone line to Vonage’s minimum VOIP (Internet phone) plan, and around the same time I purchased a WebEx Event Center account for my translation webinar business.

My verdict on both of these services is: meh. Which, now that it’s been added to the Collins English Dictionary, is a legitimate expression of indifference and mediocrity. So here we go with the details:

For now, I’m sticking with Vonage, but I don’t love them. I have their “US & Canada 300” plan, which runs $11.99 per month plus taxes and fees. I set it up myself with no problems, Vonage ported my custom ring number with no problems, and the service worked as soon as I connected the Vonage box. Given the overall reputation of telcos and customer service, you have to give them credit for that! However, the sound quality on the Vonage line is far from stellar. It’s definitely not as clear as a land line or even Skype; I haven’t had any dropped calls, but the sound quality just is not smooth: lots of blips and skips and missed half-syllables, which can be irritating on a business call. And it’s worth noting that my DSL connection is fast enough that Skype, YouTube, etc. are no problem. In addition, the outgoing sound (meaning what the person I’m talking to hears) seems to cut out completely for a second or two if I’m talking on the Vonage line and my home land line rings. Still, for $16 a month including taxes, it’s workable. I mainly have the line so that my clients get a nice, professional outgoingl message, and so that I can update the message when I’m out of the office. One Vonage feature I’ve really come to love is the e-mailed .wav files of voicemail messages. When I’m away for a few days, for example at the ATA conference, I can just listen to my voicemails on my netbook and then decide if I need to respond. No more calling the office line a few times a day to check for messages! Executive summary: not a bad value for the cost, but not advisable if you talk on the phone a great deal for business.

On the other hand, WebEx proved to be a fairly crashing disappointment. Speaking of Translation purchased a subscription to Event Center 100 for $99 a month, a fairly large investment for our small venture. However, we were convinced that WebEx was the webinar platform of choice for enterprise-quality events, so we felt that the investment would pay off. It took us a few tries to get the platform working (and we’re not technophobes!) and the user interface has some definite flaws. For example when you schedule an event, the default number of attendees is “99999,” regardless of the number of attendees that your account allows. So, if you forget to change that number, your webinar can be oversubscribed before you realize the error. In addition, the interface allows you to enable both the over-the-phone audioconference option and the VOIP audioconference option, but they are not compatible with each other; and that’s before you find out that the VOIP feature is essentially unusable due to its poor sound quality. On three of the webinars we hosted, the presenter’s audio connection suddenly dropped in the middle of the session (different presenters using different phone providers) and our attendees had many problems configuring WebEx’s viewer widget to view our live webinars and our recordings. WebEx’s tech support reps were always polite and helpful, but in the end it took a huge amount of our time to resolve (or attempt to resolve) these problems and we ended up issuing a lot of complimentary webinar vouchers to make up for them. There are also some features that seem pretty basic that WebEx just does not have: no on-hold or waiting music for attendees, no way to block attendees from hearing what the presenters are saying before the session starts, etc. So, we’re all through with WebEx for now!

On a more positive note, I recently discovered a very neat audioconferencing tool, FreeConferenceCallHD. Like other free audioconference services, this one allows your call attendees to phone a toll number and participate in your conference call while you control things via a web dashboard. The dashboard allows you to mute and unmute people, record the call, etc. The very appealing feature of FreeConferenceCallHD is the option for attendees to connect by Skype, using a Skype-to-Skype contact (free) rather than a Skype-to-phone contact. For example, attendees just add “freeconferencecallhd.XXXXXXXXXX” (where the Xs represent your toll dial-in number) as a Skype contact; the contact request is automatically accepted, then the attendee initiates a call to that number and they’re placed into the audioconference. This is nice because it eliminates international access number problems; no more “I live in the Czech Republic but I have a Slovenian cell phone number, so what number should I call???”  I’ve conducted two very successful tests with this platform; at first I was honestly skeptical that a free service could provide a high-quality product, but the two calls I’ve done have honestly gone better than any of the WebEx sessions that we did. So, this looks like an attractive option for 2012!

Written by Corinne McKay · Categorized: Freelancing, Professional associations, Working from home

Nov 01 2011
Corinne McKay

ATA conference wrapup

I’m back from last week’s ATA conference in Boston, and I’m happy to report that it was highly enjoyable! If you attended the conference and haven’t yet given ATA your feedback, here’s the online form, and if you fill it out by November 25 you’ll be entered in a drawing for a free registration to next year’s conference in San Diego. Jill Sommer also wrote an informative overview of the conference that you should check out!

Unfortunately I wasn’t able to tweet or blog much from the conference (WiFi issues, more on that later!), but I’ll give a brief wrapup here and then use future posts to summarize some of the presentations I attended. I was part of four sessions: Blogging 101 with Riccardo Schiaffino; Working Successfully With a Translation Partner with Eve Bodeux; the Smart Business panel with Chris Durban, Judy Jenner and ace moderator Jost Zetzsche and a freelancer-agency panel at the annual meeting of the Translation Company Division. If I’m not deluding myself, I think that all of these went well, with sizable audiences and positive feedback.

The ATA staff and officers deserve huge thanks and congratulations for organizing yet another successful conference. Those of us who organize regional conferences for 100 people can appreciate what it takes to run a national conference for 2,000 people, and ATA pulls this off every year with very few logistical glitches. Huge kudos to conference organizer (and now ATA President!) Dorothee Racette!

Some highlights from this year’s conference:

  • The hotel was beautiful and in a great location. Although I lived in Boston for 8 years I’m not a die-hard city person, and to me, the New York conference hotel (in 2009) felt very claustrophobic and hard to navigate. The Copley Marriott felt very spacious and modern, and the conference rooms were very pleasant!
  • I really like the trend toward more panels and co-presented sessions. It seems as if many of the Divisions are using their meeting time to discuss pertinent issues, and more presenters are willing to collaborate for a better presentation.
  • The sessions I attended were really fantastic. The presenters who I always look forward to hearing were great once more, and some of the sessions I attended on impulse got me thinking about new possibilities for my own professional directions.
  • Translators are just really cool, interesting and nice people. I know this sounds pollyanna-ish, but it’s true; translators are lots of fun to spend time with, especially when you have three uninterrupted days!

The very minimal lowlights:

  • Problematic WiFi. I’m still back in the early 2000s without a smart phone, so my only way to check e-mail, tweet or blog on the road is with my netbook. Normally not a big deal because the netbook has a great WiFi radar and it’s small enough to fit in my briefcase. The conference WiFi just was not great: in the hotel room, in the lobby, even at the WiFi hotspot outside the exhibit hall…ultra-slow connection or no connection at all. But hey, it was nice to spend a few days not worrying about constantly checking things online.
  • I agree with Jill’s assessment that the opening reception could be longer and the division open houses need their own rooms.
  • Every speaker needs to run a countdown timer so that they know when their session ends and how much time they have left. It’s a problem for the presenter and the attendees if the session runs late or the presenter has to speed through 10 slides in the last 5 minutes.

It was great fun to get out of the office for a few days and reconnect with colleagues and clients in Boston; any feedback from others who were there?

Written by Corinne McKay · Categorized: Professional associations, Professional development

Oct 24 2011
Corinne McKay

Upcoming ATA conference

The 52nd annual conference of the American Translators Association is fast approaching (preconference seminar day is this Wednesday, October 26) and I’m looking forward to seeing lots of colleagues and great presentations in Boston! This year I’m involved with three sessions:

    1. IC-3, Working Successfully with a Translation Partner from 10:00-11:00 AM on Friday. Eve Bodeux and I are co-presenting this session; we’ll be focusing on why you might want or need a translation partner, how to find someone to work with, pitfalls and best practices of partnership as well as case studies of various partnership arrangements.
    2. IC-10, Blogging 101, from 11:30-12:30 on Saturday. Riccardo Schiaffino and I are co-presenting this session (see, now you know my secret…surrounding myself with people who are smarter than I am!); we’ll talk about the basics of writing a blog for business. We’ll be covering how to select a target audience for your blog, what to write about, how to set your blog up from the technological standpoint and how to publicize your blog.
    3. IC-12, Smart Business for Translators and Interpreters, from 4:00-5:00 PM on Saturday. This is a panel moderated by the venerable Jost Zetzsche; Chris Durban, Judy Jenner and I will be answering your questions about business practices for freelancers (down to the very last minute of the conference sessions!).

Looking forward to seeing many of you there!

Written by Corinne McKay · Categorized: Professional associations, Professional development

Sep 16 2011
Corinne McKay

Tips for first-time ATA conference attendees

Although I just posted a bunch of links yesterday, these are too good not to share! German to English translator Jill Sommer has presented the first-time attendees’ orientation at the ATA conference for many years, and she restyled that presentation into a webinar. It covers topics such as how to prepare for the conference, how to pick the sessions you want to attend, how to market and network effectively at the conference and much more. You can watch the webinar recording (it’s free!) and/or read Jill’s blog post with follow-up questions. This really is a wealth of information for newcomers to the profession; thanks to Jill for putting all of this together! See you in Boston!

Written by Corinne McKay · Categorized: Professional associations, Professional development, Webinar questions, Webinars

Sep 07 2011
Corinne McKay

Some thoughts on professional photographs

Thanks to Chris Durban for suggesting this post topic!

Let’s say that you want to hire a professional services provider: maybe a business accountant, a copyright attorney, a web designer or a marketing consultant. You’re clicking through that person’s website, and on their About page, you see a photograph. Great! It’s always helpful to get a visual image of the person you’re thinking of working with. But then you notice that the person’s photograph is clearly from 20+ years ago, or was obviously taken in a drugstore photo booth, or features them and their pet ferret, or you can’t really tell what the person looks like because they’re facing away from the camera and their hair is in their eyes. Problem? Maybe! Let’s ponder the issue of professional photographs for a second.

I had never used a professional photograph until about a year ago. My previous head shot photos were decent (hair brushed, facing the camera, no ferrets) but clearly not taken by a professional. I told myself that a) it doesn’t really matter, I’m just a freelancer; b) a professional photo session is outside my budget and c) how different will the photo look anyway? Then, Judy Jenner gave our local translators’ association the idea of hiring a professional photographer to do head shots of a bunch of our members during one session. Eve Bodeux organized this and it was a huge success. Our photographer did head shots of 12 people in two hours at a cost of $40 per person, and we were really pleased with the results. Since then I’ve been using the picture I had taken during that session, and I do think that it’s an asset to my marketing materials. So, why should you consider a professional photograph?

  • It shows that you’re willing to invest in your business. I am very frugal. I don’t own a clothes dryer and I wash Ziploc bags. But when someone hands me a business card with “Get your free business cards at…” printed on the back, my immediate reaction is that this person is not even willing to invest $25 in their business in order to get real cards. Ditto with the professional photograph: it shows that you care.
  • It conveys an impression of you as a person. Let’s face it: working with a freelancer is a very personal relationship. And if people don’t have a positive impression of you, they are less likely to work with you. A professional photograph can help establish you as approachable, personable, likable and other qualities that are desirable in a business associate.
  • It’s what other people do. I hate to play the “everyone else is doing it” card, but there’s some truth to this. If you consider yourself on par with other consultant-type service providers, your marketing materials need to be at that level.

When you’re having your photo taken, it’s also worth thinking about the image that you want to convey to your potential clients. For example at our local photo session, at least one member was concerned that she looks too young (clients think she is inexperienced/don’t take her seriously) and at least one was concerned that she looks too old (clients think she is outdated). Our photographer had some good suggestions on how to stage and pose the photograph in order to counter those impressions. In addition, I think that professional photographers really are better at putting you at ease during the photo session. I dislike having my picture taken and I don’t think I’ve very photogenic, but I was very happy with the photos that I got from this session.

Any other thoughts on professional photos?

Written by Corinne McKay · Categorized: Marketing, Professional associations

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