Our final class of the "school year," Direct client marketing launch pad, starts Monday (June 3). We have a good group signed up, and there's still room for you. This is a four-week, self-paced class; you don't need to be online at a specific time, and you have access to all of the course materials … [Read more...] about Direct client marketing launch pad: starts Monday!
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Anchor clients: What are they, and do you need them?
In my experience, translators and interpreters don't tend to talk that much about anchor clients. We're more likely to say "dominant client," or just "my biggest client(s)." And that's not the worst way to think about it. In my mind, an anchor client is one that represents: By this, I mean that … [Read more...] about Anchor clients: What are they, and do you need them?
Freebie of the month: Deciding what to charge worksheet
For a while, I've been meaning to put together a "freebie of the month" file: something (hopefully!) useful for your freelance business. I finally got my act together to do this, and this month's freebie is my Deciding what to charge worksheet, a simple spreadsheet (should take you less than 15 … [Read more...] about Freebie of the month: Deciding what to charge worksheet
Narrowing down, when you want to do everything
Greetings, Training for Translators readers! I've really been enjoying working with all of you who are doing March Marketing Madness this month (150 participants; a new record!), and the April T4T master class is open for registration: Now, on to this week's topic: How to narrow down, when you … [Read more...] about Narrowing down, when you want to do everything
Life with an EV (as our only car)
Back in December, I wrote a post about our recent experience shopping for and purchasing an electric car, in which (after considering the Hyundai Ioniq, the Volkswagen ID 4, the Tesla Model Y, and the Ford Mustang Mach-E), we purchased a 2023 Kia EV6. We've now had the car for almost three months, … [Read more...] about Life with an EV (as our only car)