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May 26 2022
Corinne McKay

Getting Started as a Freelance Translator starts Monday

The next session of my four-week online course, Getting Started as a Freelance Translator, starts on Monday! It’s a self-paced session where you work through the materials at your own pace, then we’ll have a Slack group for discussion, and weekly Q&A videos. Registration is $190.

This four-week, self-paced course is for translators with little to no freelance experience, or still in the “idea” stage. The course is run on the Thinkific online learning platform, and includes:

  • self-paced video and text modules released on Monday of each week on Thinkific
  • a discussion forum for participants and the instructor (on Slack)
  • the opportunity to submit questions for a weekly question and answer video (recorded and sent to participants)

You’ll complete the course with an understanding of how the translation industry works, and what you need to do to be successful as a freelance translator. We have a good group signed up, and there’s still room for you!

Written by Corinne McKay · Categorized: Classes for translators

May 25 2022
Corinne McKay

How to refer work to other freelancers

No matter where you are on the beginner-to-advanced freelancer spectrum, you’re likely to get requests for work that you can’t fulfill. You may get requests that you could theoretically accept, but you’re too busy, or you’re on vacation, or you may get requests that are for services you don’t provide: a different language pair, specialization, or type of language service. An important part of running a freelance business is never turning down a client without giving them a referral. Even if I get a request for a client for something completely out of my wheelhouse, I never just say, “I don’t do that,” or “I’m not available,” unless I really have no idea who else might be able to help that client. Following are a few tips for referring work to other translators or interpreters:

  • Most importantly, unless you never want to take vacation, or you plan on never getting sick or having a family emergency, you need at least one very trusted colleague to whom you can refer your current clients when you can’t take on their work. Better yet, put this person’s contact information on your e-mail autoresponder when you are out of the office (with their permission, of course). It always surprises me when I get other freelancers’ autoresponders that simply say, “I’m out of the office until X date, I’ll respond to you when I return.” And in the meantime, that person’s regular clients are supposed to…????…perhaps find another freelancer and never come back?
  • Second most importantly, it’s good to have a couple of go-to referrals for a) freelancers who do what you do, but in the opposite direction (for example, I get a lot of requests for English into French official document translation, so I have a couple of people who I typically refer to), and b) freelancers who do your specializations, but in another language pair (for example, my international development clients will often ask for referrals to someone who does English into Spanish, or Spanish into English).

I follow a few guidelines when I refer work to other people:

  • I never ask for any sort of commission or referral fee from other freelancers. I think this is a “what goes around, comes around” situation, so I never ask for money.
  • I always specify to the client whether I know this translator personally, whether I know the quality of their work, or whether I’m just looking them up in a directory to save the client that step. I think it’s a good idea to spell this out, so that the client knows your level of trust in the person you’re referring them to.
  • In some, but not all cases, I’ll then e-mail the freelancers I referred the client to, and let them know that the client might be contacting them. I typically do this in two situations: if I want the freelancers to know that this client is trustworthy and good to work for, or if I want to let them know that I have no knowledge of this client. I think this is a good step, because many freelancers who receive an e-mail saying, “I was referred to you by X,” will assume that the client already works with X, when that may not be the case.
  • If I refer another freelancer for a job for one of my clients, and that freelancer then contacts me and asks how much I charge the client, I always tell them, with the caveat that I am not recommending that they charge the client the same rate as I do.

I think the most important element here is to never send a client off into the ether without pointing them in the direction of someone who can help them. Even giving them a link to a reputable professional association directory is a step up from a simple Google search. I hope these tips are helpful for the next time you need to give a referral!

Written by Corinne McKay · Categorized: Freelancing

May 06 2022
Corinne McKay

What do rates and sanity have to do with each other?

As a freelancer, how are your rates and your sanity related? Here’s how:

I’m a fan of work/life balance, or however you want to phrase it (I know, there really is no balance, there are only choices that we have to be clear about!). I love my job and I find it fulfilling, but I also don’t want to look up from the screen in 10 years and expect everyone and everything I care about to have paused. I know that I need (and want) to enjoy the people in my life now, and that I don’t want to put off all of my non-work goals for the future. When people ask, “How do you find the time, and how can you afford to take an actual vacation/pursue your non-work interests/not work 60 hours a week?” here’s my answer:

I set my rates so that I can reach my target income by billing (not working, billing) about 25 hours a week, and then I actively seek out clients who will pay those rates. That’s what allows me to reach my financial goals without working a million hours.

How many hours a week you can bill depends on who you work for. If you work for direct clients or individuals, I think you’ll probably spend at least 40% of your time, and perhaps closer to 50%, on non-billable tasks: things like marketing, professional development, networking, issuing quotes, e-mailing with clients, doing research, accounting, etc. If you work for agencies, you may be able to bump your billable hours up to 75% of your time or more, because your administrative overhead will be much lower.

Setting your rates so that you can reach your financial goals while leaving yourself a “buffer” of non-billable time is what will save your sanity as a freelancer. If you have to bill 40 or more hours a week in order to reach your financial goals, it’s not surprising if you’re currently losing your mind. That leaves you no time for non-billable work, and more importantly no time to market to better-paying clients.

The key here is twofold:
-Know what hourly rate (or the per-word equivalent) you need to charge in order to reach your target income. To calculate this really quickly, start with your target gross income (let’s say $100,000), divide by the number of weeks you want to work (let’s say 48), and then divide by the number of hours you want to bill (let’s say 25), which would give you an hourly rate of $83.

-Actively market to clients who will pay that rate. And remember, you don’t need 500 clients. You only need enough clients to create a sustainable income base. For most freelancers, I’m guessing that’s 3-7 regular clients plus some at other tiers. Surely there are three to seven clients in the world who have interesting work and will pay what you want to earn!

Written by Corinne McKay · Categorized: Rates

Apr 26 2022
Corinne McKay

Coming in June: self-paced session of Getting Started as a Freelance Translator

I haven’t offered a session of my flagship course, Getting Started as a Freelance Translator, in quite some time, and it’s now back in a new format! From May 30-June 4, the class will run in a self-paced format with weekly recorded question and answer videos; registration is $190.

This four-week, self-paced course is for translators with little to no freelance experience, or still in the “idea” stage. The course is run on the Thinkific online learning platform, and includes:

  • self-paced video and text modules released on Monday of each week on Thinkific
  • a discussion forum for participants and the instructor (on Slack)
  • the opportunity to submit questions for a weekly question and answer video (recorded and sent to participants)

You’ll complete the course with an understanding of how the translation industry works, and what you need to do to be successful as a freelance translator.

-Week one: An overview of the translation industry, types of clients, income potential, and how to decide if you’re ready to enter the market; choosing specializations

-Week two: Creating a translation-targeted resume and cover letter/e-mail, and/or one-page profile; deciding how much to charge and getting paid

-Week three: Developing and implementing a marketing plan for agencies and direct clients

-Week four: Creating an online presence: website, LinkedIn, association profiles, etc.

Past participants say:

–That was an AMAZING class!! Even though I ‘m not new to translation, there was still so much worthwhile information AND I got to network with other translators. Everything about it, format, setup, the way it was organized was perfect! 

–The course has been incredibly helpful to me. The homework assignments have been small, yet really useful, and I am already reaping the first results.

–This is an excellent introductory course for anyone who is starting and doesn’t have a clue about translation. The best parts for me were the examples of payment and rates.

Written by Corinne McKay · Categorized: Classes for translators

Apr 20 2022
Corinne McKay

Using LinkedIn as a marketing “back door”

When you’re prospecting for new clients, whether you’re looking for agencies or direct clients, it’s always good to find a human connection. It’s easy enough to go through the “front door”:
-Apply via an agency’s website
-Send an e-mail to a company’s info@ address

It’s not impossible to get a response that way, but it’s unlikely. You can increase your chances of success with new clients by using LinkedIn as a back door. Here’s how that works:

  1. Identify a potential client. It doesn’t really matter if the client is an agency or a direct client; this technique works for both.
  2. Search the client on LinkedIn, and on the search results page, click People. This will give you the profiles of people on LinkedIn who have that company in their profile, and the current employees are usually listed first.
  3. Start by just connecting with a few employees. You can add a 300-character message to your connection request. You can say something like, “Hello Melissa, I hope you’re doing well! I’m an English to German translator specializing in patents, and I’d love to connect.” This strategy is particularly effective if you do an in-demand language, specialization, or service. If you’re a…patent translator, conference interpreter, transcriptionist, if you do Indonesian, anything like that, mention it in your initial connection request.
  4. Particularly if you are that person with an in-demand skill, some people will immediately direct you to the next step: “Send your CV to freelancers@…” “I actually think we’re going to translate our annual report into Japanese this year, e-mail… and tell them I referred you.”
  5. If that doesn’t happen, wait a day or two after the person accepts your request, and then message them (you can do this once you’re connected on LinkedIn). I like to keep this message direct, low-key, and friendly. “Hello Melissa, and thanks so much for connecting. Would you happen to know if (name of entity) is recruiting for English to Japanese translators right now?” or “Hello Melissa, and thanks so much for connecting. I noticed that you recently expanded your operations into Senegal, and I can imagine that there might be a need for a French to English translator. Would you be the correct person to speak with about offering my freelance services?”

The key here is to frame your marketing efforts as: Who should I be serving? Where could my skills be most useful? Who needs me but doesn’t yet know about me? This helps you avoid feeling pushy, and instead feel like you’re reaching out in a low-key way to people who might benefit from what you have to offer. This strategy was one of the key pieces of my conference interpreting marketing strategy this Fall; it didn’t take much time and produced good results. I’d recommend it particularly for anyone who has a specialization, language combination, or service offering that is likely to grab a potential client’s attention in the initial, short message.

Written by Corinne McKay · Categorized: Marketing

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