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Marketing

Apr 17 2017
Corinne McKay

Do translators need portfolios?

Lots of translators (beginning and experienced) wonder if it's a good idea to create a portfolio. Something with excerpts of your translations that you can show to potential clients as a marketing tool. My take: a portfolio probably isn't worthwhile in the way that most translators envision it, but … [Read more...] about Do translators need portfolios?

Written by Corinne McKay · Categorized: Marketing · Tagged: translator portfolios

Apr 10 2017
Corinne McKay

Free webinar Wednesday: Three ways to find your first translation clients

This Wednesday (April 12), I'll be giving a free webinar through SDL's professional development series, on Three ways to find your first translation clients. Inspired by my blog post on the same topic, I'll describe how to: work the local market apply to translation agencies that base their … [Read more...] about Free webinar Wednesday: Three ways to find your first translation clients

Written by Corinne McKay · Categorized: Announcements, Getting started as a translator, Marketing

Apr 03 2017
Corinne McKay

Thoughts on e-mail subject lines

E-mail subject lines are just a few words, but they generate a lot of angst. Especially if you're a beginning translator looking for clients, you're going to be sending out a lot of cold e-mails. You want those e-mails to be read, but you're selling language services, not no-prescription Viagra. … [Read more...] about Thoughts on e-mail subject lines

Written by Corinne McKay · Categorized: Marketing · Tagged: e-mail subject lines

Feb 21 2017
Corinne McKay

Handwritten notes: a secret business weapon

Here's an environmentally-incorrect confession: I love paper. I live in a little house, we have one car, I ride my bike to work, I'm a vegetarian, and we don't have a clothes dryer. But I'm clinging to paper with all I've got: the little house is full of paper magazines and books, I take meeting … [Read more...] about Handwritten notes: a secret business weapon

Written by Corinne McKay · Categorized: Marketing · Tagged: freelance marketing, handwritten notes, using handwritten notes

Feb 17 2017
Corinne McKay

The LinkedIn “foot in the door” strategy

This is a guest post by Maryam Abdi. Maryam is a registered Somali court interpreter and the owner of Expert Somali Translations, a boutique firm offering Somali > English translations and cultural consulting services to legal and government sectors. She is the creator of Translators Academy … [Read more...] about The LinkedIn “foot in the door” strategy

Written by Corinne McKay · Categorized: Guest posts, Marketing, Uncategorized · Tagged: finding clients on LinkedIn, LinkedIn, marketing on LinkedIn, Maryam Abdi

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Getting Started as a Freelance Interpreter: Available now in print and electronic editions

Learn from our blog:

  • Does your freelance business need an AI usage policy?
  • Managing your schedule across different time zones
  • Thoughts on work/life balance, at times when there is no balance
  • My new book, Getting Started as a Freelance Interpreter
  • Hidden client idea: Professional associations for your specializations
  • If you’re thinking about quitting freelancing, try these strategies first
  • T4T podcast, episode 17: Do you have a freelance business, or two clients and a Gmail address?
  • First, do no harm (to yourself, when marketing)

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