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Marketing

Dec 01 2015
Corinne McKay

How to retain freelance clients

Conventional business wisdom tells us that it's a lot easier to retain an existing client than to find a new one. Retaining clients (as opposed to finding new ones) allows you to amortize the time you put into finding the client in the first place, the time and effort you put into learning a new … [Read more...] about How to retain freelance clients

Written by Corinne McKay · Categorized: Clients, Direct clients, Marketing · Tagged: client retention, how to retain freelance clients, retaining freelance clients

Nov 19 2015
Corinne McKay

Winter/Spring online courses: new format and offerings

I'm excited to announce that, subsequent to the survey that I did about a month ago, I've reshaped my online course offerings and the winter/spring classes are now open for registration. I'll be offering four classes in more of a coaching group format, and instead of one major homework assignment … [Read more...] about Winter/Spring online courses: new format and offerings

Written by Corinne McKay · Categorized: Classes for translators, Direct clients, Marketing · Tagged: classes for translators, marketing classes for translators, online classes for translators

Aug 21 2015
Corinne McKay

To break out of the low-rate market, change these three things

Stop me if this sounds familiar: I really needed work, so I decided to take whatever came through the door. I decided that applying to mega-agencies/advertising on Fiverr/racing to the bottom on translation job boards was the fastest way to get full-time freelance work. But now I'm stuck; I have to … [Read more...] about To break out of the low-rate market, change these three things

Written by Corinne McKay · Categorized: Clients, Freelancing, Marketing, Money · Tagged: freelance mindset, freelance translation, translation, translation agencies, translation rates

Jul 10 2015
Corinne McKay

Some thoughts on translating books

Book translation has been on my radar screen lately; Eve Bodeux and I translated a novel together last year, and I've just finished translating another novel and a mountaineering memoir (more on these when they're published!). Then, as if there were something in the air, a couple of readers e-mailed … [Read more...] about Some thoughts on translating books

Written by Corinne McKay · Categorized: Freelancing, Marketing, Productivity · Tagged: book translation, translating books

Jun 30 2015
Corinne McKay

Multiple revenue streams, "productizing," and passive income

These topics have been on my mind lately; it's summer, I have more time to think, and I have some airplane rides during which to listen to podcasts that are good food for thought. So here we go: a few thoughts on multiple revenue streams, "productizing," and passive income for translators. Way back … [Read more...] about Multiple revenue streams, "productizing," and passive income

Written by Corinne McKay · Categorized: Marketing, Money, Productivity · Tagged: passive income, revenue streams

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Getting Started as a Freelance Interpreter: Available now in print and electronic editions

Learn from our blog:

  • Does your freelance business need an AI usage policy?
  • Managing your schedule across different time zones
  • Thoughts on work/life balance, at times when there is no balance
  • My new book, Getting Started as a Freelance Interpreter
  • Hidden client idea: Professional associations for your specializations
  • If you’re thinking about quitting freelancing, try these strategies first
  • T4T podcast, episode 17: Do you have a freelance business, or two clients and a Gmail address?
  • First, do no harm (to yourself, when marketing)

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