Congratulations to English-Swedish translator Tess Whitty on the launch of her new podcast, Marketing tips for translators! Tess has a degree in marketing, and in each episode of her podcast she'll be interviewing a guest about a niche aspect of marketing for translators. Tess has four episodes … [Read more...] about New podcast: Marketing tips for translators
Marketing
Translation credentials: what are they and do you need them?
Here's a very common question from my beginning translation students: "Do I need a...(Bachelor's degree, Master's degree, translation certificate, translator certification, etc.)" with corollaries such as "Am I better off getting a foreign language MA or a translation certificate?" "If I don't have … [Read more...] about Translation credentials: what are they and do you need them?
Expanding your book sales beyond your Facebook friends
Publishing has been on my mind a lot lately, as I gear up to get my next book out the door and start writing another one. Let's say that you too have a book lurking inside your head, or better yet, a book lurking on your hard drive and waiting to see the light of day. These days, publishing the book … [Read more...] about Expanding your book sales beyond your Facebook friends
Is it better to market by e-mail or on paper?
Over the past six months or so, I've been experimenting (sometimes with my translation partner and sometimes on my own) with cold-marketing to potential direct clients. Because a great deal of our work is in a very targeted subject area (international development), it's not hard to find potential … [Read more...] about Is it better to market by e-mail or on paper?
Some thoughts on saturated markets
There are a lot of disparities within the translation and interpreting industry, and one of those is the difference between language pairs/specializations that are fairly rare versus those that are fairly saturated. In this post I'll both offer and request advice, since I often have students in my … [Read more...] about Some thoughts on saturated markets