Happy 2011 to everyone out there in the translation blogosphere! To start the year off, here's a very interesting interview I came across: sports writer Bill Simmons interviewing New Yorker writer Malcolm Gladwell. Both Simmons and Gladwell draw some interesting parallels between sports and the … [Read more...] about Happy 2011: Are bad habits a form of self-protection?
Marketing
Reader question: cold-contacting with holiday cards
Here's a followup to my post on What to send clients and colleagues for the holidays. This is a question that recently came up in the online course I teach, and I'd like to put it out to a wider audience. Is it appropriate to use holiday cards as cold contacts to potential clients? If not, why not? … [Read more...] about Reader question: cold-contacting with holiday cards
Making translation easy versus making translation cheap
When you're inquiring about a professional service, let's say taxes, computer help or marketing consulting, which is more attractive to you: a service provider who seems ultra-competent and gives the impression that the process will be easy for you, or a service provider who charges low rates and … [Read more...] about Making translation easy versus making translation cheap
Issue #2 of the ATA Compass
Issue #2 of ATA's new publication for translation buyers and consumers, the ATA Compass, is online now. It's entitled "First, Do No Harm: The Myths of Healthcare Interpreting" and features interviews with Dr. James Rohack, the Immediate Past President of the American Medical Association, and Doug … [Read more...] about Issue #2 of the ATA Compass
Are your marketing materials missing critical information?
In the course of preparing for the ATA conference coming to Denver in October, I've been visiting the websites of a lot of Denver-area businesses. Many have excellent sites, but it amazes me to see the information that is missing from some of them. Actual examples: a restaurant that does not have … [Read more...] about Are your marketing materials missing critical information?