In a world of too many (and ever-increasing!) choices, most of us are familiar with the concept of analysis paralysis. In the face of too many options--whole, low-fat, skim, soy, or almond milk in that latte??--we either a) make no choice at all--let the barista pick...surprise me!--or b) waste … [Read more...] about Marketing tip: beating analysis paralysis
Marketing
New podcast: the basics of direct client marketing
In this episode of Speaking of Translation, Eve and Corinne discuss the basics of marketing your freelance translation services to direct clients. We offer tips on deciding who to market to, beginner-friendly direct client marketing techniques, and what factors to consider before you start marketing … [Read more...] about New podcast: the basics of direct client marketing
Guest post: content marketing for freelancers
This is a guest post by James Quilter. James is a digital consultant for the London-based content marketing agency FirstWord Media. James is an expert in content marketing: using informational content like blog posts, articles, infographics and videos to capture customers' interest without directly … [Read more...] about Guest post: content marketing for freelancers
How to move up in the translation market
This post originally appeared as a newsletter to my mailing list; I'm reprinting it here while taking some time off from blogging this summer! Lots of us have heard the advice that "it's time to move up in the translation market," in response to changes in our industry brought about by--among … [Read more...] about How to move up in the translation market
Podcast: Tess Whitty solves common marketing dilemmas
Over at Speaking of Translation, Eve Bodeux and I recently interviewed Tess Whitty, host of the popular podcast Marketing Tips for Translators. Just in time for the launch of her new book, (Marketing Tips for Translators: the ultimate collection of tips from the podcast), Tess offered some very … [Read more...] about Podcast: Tess Whitty solves common marketing dilemmas