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Apr 10 2024
Corinne McKay

Freebie of the month: Deciding what to charge worksheet

For a while, I’ve been meaning to put together a “freebie of the month” file: something (hopefully!) useful for your freelance business. I finally got my act together to do this, and this month’s freebie is my Deciding what to charge worksheet, a simple spreadsheet (should take you less than 15 minutes to complete) that will help you calculate the monthly cost of running your business (tab 1), and then help you break that into an hourly or per-word rate.

My e-mail list subscribers are receiving this file on April 11. If you’re not yet on the Training for Translators list, sign up here, and the link to download the freebie file will be in your subscription confirmation e-mail!

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Uncategorized

Mar 19 2024
Corinne McKay

Narrowing down, when you want to do everything

Greetings, Training for Translators readers! I’ve really been enjoying working with all of you who are doing March Marketing Madness this month (150 participants; a new record!), and the April T4T master class is open for registration:

  • On April 10, I’ll be teaching a two-hour master class on Aiming for six figures as a freelancer (even in the age of AI and MT), using real-world examples from my own business. I started as a freelancer earning $9,000 in 2003, and I’ve earned US $100,000 or more, every year since 2017. Even in the face of AI and MT (which I agree are factors affecting us all), I earned my highest-ever freelance income in 2023. Registration is $75 and includes the recording.

Now, on to this week’s topic: How to narrow down, when you want to do everything? I don’t think I’m the only freelancer with this characteristic (I refuse to call it a problem, it’s just a characteristic!). I always tell my family that my whole thing in life is that I want to do Everything, Everywhere, All at Once.

For me, this shows up in many areas of my life, not just work. When I thought about what I wanted to do this summer, I honestly thought, I want to spend July on a workcation in British Columbia (as planned), but while we’re there, I want to fly to California for a week to attend my online cello group’s in-person camp. Then in August, I want to go to at least two Renaissance/Baroque music festivals in Europe (one in Italy, one in Holland), and as long as I’m paying for the plane ticket (are you rolling on the floor laughing at me yet??) why not walk the Camino de Santiago for a month? That’s literally how my brain works.

Here’s how this shows up in my work life
. I’m a big believer in diversification, and also in following the money, and I love learning new skills. As an example, over the past five years or so, I’ve had the spontaneous thought:

  • Maybe I should go to law school!
  • Maybe I should become a subtitler!
  • Maybe I should get into grant writing!

These thoughts weren’t just random squirrel brain/shiny object moments (although I’m certainly not immune to those, either!). They had a rational basis.

  • I love court interpreting, I even loved studying for the court interpreter certification exam, and I find the legal system fascinating. So maybe I’m meant to be an attorney!
  • I really like audio-based work; subtitling seems like a cool combination of interpreting and translation, and a good way to diversify.
  • I do some low-stakes volunteer grant writing for our animal rescue group, and we’ve actually been awarded all of the grants that I’ve written. Maybe this could be a good line of business!

The key here, if you know that you have this tendency, is to ask yourself some questions for discernment. This is different than talking yourself out of something that could actually be a good idea. When I decided to do a conference interpreting Master’s (MCI) during COVID, I honestly wasn’t sure how I was going to use it, because there’s very little French conference interpreting work where I live, I’m not interested in moving to a major city, and I assumed (incorrectly) that remote interpreting wouldn’t last past the peak of the pandemic. But the MCI ticked a lot of boxes:

  • I had been interpreting-curious for a long time
  • The opportunity to do an MCI online presented itself, which saved me from having to relocate for 1-2 years
  • I theorized, correctly, that I would love interpreting
  • I theorized, correctly, that interpreting was a good business line to get into, from the work volume, job satisfaction, and financial points of view

Here’s how I gave myself a reality check on those other goals; these are big-picture questions that you can ask yourself in a similar situation.

  • Is this goal aligned with the parts of my current work that I like the most, or that I like the least? This is how I talked myself out of going to law school. I realized that, honestly, I enjoy being the messenger. I love court interpreting because I’m immersed in the case, while being relatively detached from the outcome, whereas the public defender literally has someone’s life hanging in their hands. I realized that I would not relish that feeling, and that as a relatively self-critical person and an empath, I would always be asking, How else could I have helped this person? What did I miss? What more could I have done?
  • Does this goal put me at risk of burnout, in an area of my current work that I really enjoy? This is how I talked myself out of a significant commitment to subtitling. I volunteer for Ted Translators and I enjoy it. But I also realized that, particularly when I do a full-day interpreting job, I’m so done with listening to words. I love (love) interpreting, and if I interpret for a full day or close to it, I can’t even bring myself to listen to a podcast on the bus on the way home. I just need something like low-fi instrumental music that uses my brain in a different way. So, adding subtitling didn’t seem like a great idea.
  • Does this goal involve more job stress than I want to take on? I’ve really enjoyed the grant writing I’ve done for our animal rescue group, and it’s been gratifying when we’ve been awarded the grants. But, I’ve done this work as a volunteer and the grants have been small, like $1,500. It’s a big help to the rescue group, but it’s not a make-or-break amount of money. This made me realize that what I enjoy about this grant-writing work is the lack of pressure. And if I were getting paid, and if the amounts were larger, it wouldn’t be “just for funsies,” “yayyyy we got $1,500” any more.

I think that this I want to do everything mindset is common to freelancers; we’re good at the job because have busy brains, and yet, diving head first into a new venture without thinking it through can be a real time and money pit. I hope that these tips are helpful if you, too, suffer from Everything, Everywhere, All at Once-itis!!
Have a great day. Just reply to this e-mail if there’s anything you want to tell me.

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Uncategorized

Feb 19 2024
Corinne McKay

Life with an EV (as our only car)

Back in December, I wrote a post about our recent experience shopping for and purchasing an electric car, in which (after considering the Hyundai Ioniq, the Volkswagen ID 4, the Tesla Model Y, and the Ford Mustang Mach-E), we purchased a 2023 Kia EV6. We’ve now had the car for almost three months, so I thought I’d write a follow-up post with our impressions, especially now that we’ve taken the car on a few winter road trips.

Executive summary: We love this car!

We love the EV6, and we love the EV lifestyle in general. Our hope is to never own another gas car. The EV6’s winter and back-roads performance is similar to, or even better than our Subaru Outback wagon, charging it has been really easy and inexpensive, it has fantastic cargo capacity, and it’s hard to beat zero emissions and never buying gas again. We give this whole experience five stars, and I’ll reiterate the recommendation for our auto broker, Dustin Williams from H.M. Brown in Denver, CO.

Zero buyer’s remorse!

As I wrote in December, we had some angst over this purchase. Our 2011 Subaru was no spring chicken, but died relatively quickly and with relatively little warning, we’ve never bought a brand-new car before, and we only want/need one car, so we couldn’t do the typical “EV as around-town car, gas car for weekends and road tripping” model that a lot of people do to test the EV waters. Additionally, we do a lot of mountain sports activities (skiing, mountain biking, hiking) on the weekends, so we need a “go everywhere” car with all-wheel drive and good cargo capacity.

Really we have zero regrets. The EV6 is pretty perfect for our needs. The cargo capacity is comparable to or better than our Outback. We’ve done several ski days with four adults and four sets of ski gear in the car, and the 60/40 fold-down back seat (where you can still fit two people in the back with the other seat folded down) is way more comfortable than in the Subaru with way more leg room. The “luxurious” features of the EV6 are really great: blind spot cameras, heated and cooled seats, heated steering wheel, collision avoidance system that actually stops the car if you’re about to back into something, preferred driver’s seat settings so that you push the “driver 1” or “driver 2” button and it automatically adjusts the seat and the side-view mirrors to your preferred settings, button to open the trunk from the driver’s seat. These aren’t unique to EVs, but they’re unique to nice cars, which we’ve never owned before!

Everyone who rides in this car, loves it. No kidding. We’ve already had two sets of friends ask to test drive it because they’re thinking about buying an EV6. Everyone loves the EV6!

Charging!

The upside of owning an EV is never buying gas again (and zero emissions!). The tradeoff is wrapping your head around the charging paradigm. Before we bought our EV, every EV owner we talked to, told us the same thing: charging takes a little more planning than buying gas, but once you get used to it, charging is a non-issue. This has honestly been our experience. Additionally, we don’t charge the car at home (this relates to our house, not the car, more on this below) and we rarely pay for charging because there are so many free chargers out there.

EV charging has three levels: Level 1, the slowest, involves charging the car from a normal three-prong 110v outlet, using a charging cord that you can buy for under $200. We have a Megear level 1 charger and it works fine. Our original plan was to mostly charge the car off the outdoor electrical outlet that we use for our electric lawnmower. The obstacle proved to be not the car, but our house: we have a 1958 ranch with the original wiring, and although we have an upgraded electrical panel, the circuit with the outdoor electrical outlet proved not very compatible with EV charging. The lights in the house flickered when we plugged the car in, the switch plate on that circuit got hot to the touch, and if we put any other electrical appliances on that circuit while the car was charging, the breaker flipped. Ultimately we decided to stop using this method of charging, because it seemed only a matter of time before something went seriously wrong (like burning our house down or frying the car’s electrical system).

An obvious solution would be to get a Level 2 charger at home, which we will probably do at some point. Level 2 chargers are what you see at most public charging stations: they’re between the Level 1 “trickle” chargers, and the Level 3 fast-chargers that are almost as fast as pumping gas. However, regular blog readers will know that when it comes to frugality, I’m kind of a black belt, and with a Level 2 home charger install costing $1,000-$2,500, I went in search of other options. An additional factor is that I think it would be very cool to get a bidirectional EV charger, where we can use the car to power our house in the event of a power outage, but these chargers are not yet the industry standard, so I’d like to wait until we can get one at home.

Fortunately, other options proved pretty easy to find, and we are now charging the EV for free other than on road trips. Here’s how that works: the municipal chargers where we live (Boulder, CO) are free. Some of them have a time limit, but some, including a bank of chargers that are a 15-minute walk from my office, do not. So, even though I don’t need to drive to work (my office rent includes a free transit pass, or I ride my bike), I drive to work one day a week and charge the car at the free municipal charger all day. In a pinch, there’s a paying public charger at the middle school one block from our house, but we’ve only used it once in the last month. This has allowed us to delay getting a Level 2 charger at home, because a full charge (about 280 miles) covers pretty much all of our driving needs for the week.

I recommend the PlugShare app for locating chargers. It includes not only locations, but reviews of how reliable that particular charger is. Which brings me to one negative point: with our Kia, we got a freebie 1,000 kilowatt hour charging plan from Electrify America. This is about 3,500 miles of driving, so it’s well worth taking advantage of, except that there’s only one Electrify America charger in Boulder, and it’s constantly down for maintenance. So we’re hoping to use this charging plan on some road trips this summer! Otherwise, the ChargePoint network (which runs the majority of chargers in our area) is extremely reliable!

Winter performance

We did decide to get the same snow tires that we had on our old Subaru: Bridgestone Blizzaks, which are kind of the Colorado standard. They were expensive (~$1,100 with installation), but still cheaper than having the car towed out of some of the remote trailheads where we go backcountry skiing.

Otherwise, the EV6 is a great winter car. It has all-wheel drive, plus an ultra-low-torque Snow Mode for even better traction. We’ve driven it in some pretty hairy winter conditions so far with zero problems. It drives as well as, or better than our Subaru in snow, which is pretty impressive.

Road tripping

By now we’ve also taken the car on several overnight ski trips. I use the app A Better Routeplanner (ABRP) which is owned by the electric car company Rivian, and I’ve been very happy with it. If you buy a Tesla, you get their very robust route-planning system integrated into the car, so you can enter a destination and it will tell you where to charge along the way. If you have another type of EV (or at least with a Kia), you have to use a third-party app to do this. Kia has an in-car navigation app and an in-car charger location app, but they don’t communicate with each other. ABRP is very easy to use, and most importantly, it accounts for elevation, which is a huge factor when driving in the Colorado mountains. So far, I’ve found ABRP to be pretty conservative–we usually get to the destination with more battery power than the ABRP estimate.

EV road-tripping does require more planning than with a gas car. Whether this is fun or annoying depends on your mindset. For us, it’s often kind of enjoyable to plan a lunch stop around charging the car, rather than just grabbing snacks at a gas station. On road trips, we’ll typically plan to drive 2-3 hours (depending on the terrain), then stop for about an hour to charge the car, then continue to the destination where we can charge the car overnight. We’ve stayed at three different AirBnBs with the EV, and all of them immediately said yes when I asked if we could charge the car on their outdoor electrical outlet. We’ve also found many free municipal chargers–this seems to be a thing in Colorado, because the municipal chargers in Salida and Gunnison (both of which we recently visited) are all free, so we scoped out lodging within walking distance of a Level 2 charger and left the car there overnight.

That’s about it! We loooooove our EV!!! As with last summer, we plan on spending the month of July on a workcation in Canada, so I’ll report back on how that goes, as well as whether we end up getting a fast charger at home.

Written by Corinne McKay · Categorized: Uncategorized

Nov 14 2023
Corinne McKay

What does “always be marketing” mean?

Reader asks: what does this marketing advice even mean?


This week’s post topic comes from a reader:

“You talk a lot about how we should always be marketing our freelance businesses. But what do you really mean by this? Are you constantly applying to agencies and contacting direct clients? Or do you mean something else?”

It’s an excellent question, so let’s take a closer look.

“Always be marketing” isn’t an original idea. One of my favorite podcasting freelancers, Melanie Padgett Powers, says this on almost every episode of her podcast The Deliberate Freelancer. It’s a common notion, that a freelancer should always be doing something to market their freelance business. But, what does this mean in practice?

To answer this reader’s question, no, I am not constantly applying to agencies and contacting potential direct clients. I have enough work, and although right now I’d like to find some new translation clients, I actually don’t want a “2,500 words for tomorrow” type of client, because I have a lot of interpreting work and I don’t want to do five or six hours of translation on a typical day. For me, “always be marketing” really means “always be hustling and keeping the business juices flowing.” To me, this is how you avoid the peaks and valleys/feast or famine phenomenon, generate a steady flow of work, and make sure that you have enough work in the pipeline so that you’re working on what you enjoy and are good at, rather than what you grab out of desperation. In the past few weeks, here are some things I’ve done that I would consider as marketing or business development

  • Followed up with some speakers from the ATA conference with whom I wasn’t connected on LinkedIn
  • Sent a paper thank-you card to a new client who paid me for the first project
  • Worked on a Facebook page that I’m creating for my official document translation services
  • Recorded a presentation on pricing your services in the age of AI, for the AI in Translation Summit (not an affiliate deal)
  • Put a couple of college foreign language students in touch with one of my managing court interpreters, to observe a trial that will use interpreters
  • Nudged two interpreting agencies from whom I’d like to get some work
  • Started investigating the possibility of advertising my official document translation services in publications for French-speaking expats
  • Submitted a couple of conference presentation proposals
  • Contacted a couple of AIIC members for advice about finding sponsors for my AIIC membership application
  • Set up a book translation profile on Reedsy and responded to two requests for samples
  • Sent a couple of LinkedIn connection requests to immigration attorneys in Colorado

As you can see, these aren’t actions that are traditionally considered “marketing,” but they are things that get my name out into the translation and interpreting worlds, make people more likely to refer work to me, and position me as someone reliable and trustworthy. They plant seeds that may come to fruition tomorrow, or months to years down the road. I think that these are things that every established freelancer should be doing, to avoid the “wither and die” phenomenon that afflicts a lot of people who get complacent about their workflow.

Here’s another truth: If you don’t have enough work right now, you should really always be marketing, as in constantly applying to agencies and contacting direct clients. I made a lot of mistakes when I was a beginning freelancer, but here’s one thing I did right: every second that I didn’t have work, I marketed. If my goal was to have 10 hours a week of paying work and I only had one hour, I marketed for nine hours. That’s the strategy you should pursue if you’re looking for more work!

I hope these tips are helpful; if there’s anything you want to add, just post a comment below.

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Uncategorized

Sep 08 2023
Corinne McKay

September Spanish Marketing Challenge starts Thursday!

I’m excited that Fernando Cuñado and Ruth Gámez are offering a two-week, Spanish-language version of my March Marketing Madness challenge, through their Academia de los Grandes Traductores, from September 14 to 30. The September Spanish Marketing Challenge is free for the members of their platform, and anyone else can participate for US $49.

Just like the March challenge, there will be daily motivational videos from me (in English, subtitled in Spanish), daily marketing challenges, and an online forum to keep everyone on track and motivated. More information/registration here!

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Uncategorized

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