Here's a basic but critical mistake that lots of freelancers make when marketing to direct clients. When the client asks, for example, "Why should we hire you?," the freelancer's answer promotes a) their life story, or b) their process. Don't do this (we'll talk about why). Instead, sell the result … [Read more...] about Selling the result
Last-minute coaching group spot
Greetings everyone, and happy 2017! I hope that it is a happy, healthy, and (why not?) lucrative one for everyone who reads Thoughts on Translation! Here in Colorado, we had two and a half weeks of school vacation, followed by one day of school, then a snow day, then one day of school. And in there … [Read more...] about Last-minute coaching group spot
New podcast: handling the holidays as a freelancer
Eve Bodeux and I recorded a new Speaking of Translation podcast today, on handling the holidays as a freelancer. We offer some tips on how to manage your clients when you're taking time off, how to make the most of the holidays if you want or need to work, and what to send clients for the … [Read more...] about New podcast: handling the holidays as a freelancer
OT: using an iPhone with Tracfone service
Here's a tech hack that might be useful: how to use an iPhone with Tracfone service. It's a small thing, but it made me inordinately happy when it worked. Disclaimer: your mileage may vary, so purchase a returnable phone if you try this. As I've written about before, I'm a big fan of Tracfone. Even … [Read more...] about OT: using an iPhone with Tracfone service
Work/life balance tip: you need some slow, non-word hobbies
As someone who lives in a "lifestyle town" (a term I only recently learned, connoting a place where people move for the quality of life), I love talking to other people about what they do when they're not working. Some people work all the time. Some people's hobbies are pretty standard: movies, … [Read more...] about Work/life balance tip: you need some slow, non-word hobbies