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May 04 2017
Corinne McKay

Tips for finishing things

When author Anne Lamott’s father told her to “make a commitment to finishing things” if she wanted be successful as a writer, he gave her a great piece of advice. It really is the unfinished things in life that drive you crazy.

And if you’re like me, you always finish things when they’re for clients. In 15 years of freelancing, I’ve missed exactly one client’s deadline, because I was in the hospital on IV antibiotics for pneumonia. For most of us, it’s the “I keep meaning to…” projects (incorporate my freelance business, update my website, take that online course, finish writing that book, start a blog, ask my good clients for testimonials, research client-side events to attend) that never get finished.

Here’s what I mean. In approximately 2008, I decided that I needed to write a second edition of How to Succeed as a Freelance Translator. The project languished on my hard drive until January 1, 2009, when I vowed that if I finished one “I keep meaning to…” project that year, it would be the second edition of that darned book. Flash forward to January 1, 2010, when I shook my fist at the sky, repeating the previous year’s vow even more emphatically. When the second edition finally came out in the summer of 2011, it was a full two years behind schedule. But all the same, I did finish it (and the third edition was much less painful), so I’m here to share some tips on finishing those pesky self-imposed deadlines that always get pushed to the back burner.

Tip 1: Ask whether you’re avoiding this thing because you don’t really want to do it. For a long time, I kept meaning to start a podcast associated with this blog. I even went so far as to get a voiceover guy to record the intro and outro for it. But then I just “never had time” to create the actual podcast. In many cases, “I don’t have time” simply means, “it’s not a priority.” The real reason I never started the podcast was that I didn’t want to. I like the idea, but I already feel spread too thin on some days; it’s just another thing to keep going. And if I can’t muster the energy to launch the podcast (the exciting part), I surely don’t have the energy to keep it going (more of a slog). So, first, ask yourself, do I even want to do this?

Tip 2: Swallow the frog. Mark Twain’s often-repeated adage, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day” is so true. It’s only natural to avoid tasks that you dread. For me, that’s anything to do with accounting. The solution: just get it done as soon as you sit down at your desk. If possible, don’t even turn on the computer before you do it, or at least don’t look at your e-mail, unless the dreaded task involves an e-mail. There’s something to be said for just getting it over with.

Tip 3: Resolve to work toward the goal every single day, if only in very small increments. That’s how I finished the second edition of my book. On January 1, 2011, I resolved to work on it every single day, seven days a week when possible, even if I only wrote one sentence. Some days, it was 11 PM before I got to it, and I really only wrote one sentence. But some days, I found a bigger chunk of time and plugged away at it for longer. And really, in less time than I had anticipated, the whole project was done.

Tip 4: Admit defeat and solve the problem with money. If it’s in your budget and the task can be outsourced, consider the option. In a sense, that’s how I solved my dissatisfaction with working from home. I simply moved my office to a co-working space, and I no longer even have an office in my house. Problem solved, and I see it as money well spent.

Tip 5: Be more selective about what you start in the first place. As someone who loves to get on board with a new idea, this is a lesson I’ve slowly and painfully learned. Now, I (try to) a) let a new idea sit for a while before I take action on it, in order to determine if it’s a case of shiny object syndrome, and b) mercilessly ask myself whether I have time for this project, whether I have money for it, whether it’s something that moves toward the end goals of my business, what I’m willing to drop from my schedule in order to make time for it, and so on.

Tip 6: Use a commitment device. If you struggle with self-discipline in general, set up some constraints that force you to finish what you’ve started. Install net nanny software that blocks time-sucking websites; post your goal publicly for other people to see (and be honest if you’re failing); force yourself to donate money to a cause you hate if you don’t reach your goal, hire someone (like a book cover designer) to come in to the project on a certain date so that it has to be done, etc.. Personally I’d rather rely on my own self-discipline than on a commitment device, but I think they can work well for some people.

Tip 7: Stop waiting for the big block of time that’s never coming. This is a huge one. How many times have you thought, “I don’t need to work on X right now, because I’m going to block out ALL DAY on Friday for it,” or “No need to do my taxes today, because I’m going to take off A WHOLE WEEK in March and do them in one fell swoop.” The reality for most of us is that the big block of time is nonexistent. The time we’ve blocked out in our heads nearly always ends up being absorbed by a can’t-say-no project from a good client, family obligations, or something else. I’ve become a big believer in the opposite strategy: using the little blocks of time that pop up during the day. My daughter takes guitar lessons for half an hour; it’s not worth it for me to leave and do something else. But it’s amazing how much I can get done in 30 minutes if I just plug away at it with no distractions.

If you have a big, non-deadline-driven project hanging over your head, what strategies do you use to get it done? Any of the tips above that have worked for you?

Written by Corinne McKay · Categorized: Productivity · Tagged: freelance productivity, getting things done

Apr 26 2017
Corinne McKay

Podcast: Tess Whitty solves common marketing dilemmas

Over at Speaking of Translation, Eve Bodeux and I recently interviewed Tess Whitty, host of the popular podcast Marketing Tips for Translators. Just in time for the launch of her new book, (Marketing Tips for Translators: the ultimate collection of tips from the podcast), Tess offered some very helpful insights on:

  • The most important marketing steps for newbie translators
  • What to do when you don’t need more work, but you need better work (higher-paying, more interesting, etc.)
  • Pitfalls and best practices when it comes to your online presence
  • The best ways to branch out into the direct client market

Eve and I chimed in with a few of our own experiences, and we had a great time talking with Tess. You can stream the interview right here, download it for your future listening pleasure, or subscribe to us in iTunes.

http://traffic.libsyn.com/speakingoftranslation/SoT_Tess.mp3

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Tess Whitty solves common marketing dilemmas

Written by Corinne McKay · Categorized: Marketing · Tagged: marketing for translators, Tess Whitty

Apr 24 2017
Corinne McKay

How to become an agency’s favo(u)rite translator

This is a guest post by Tom Robinson, digital marketing and communications executive at translate plus, a Global Top 50 language services provider by revenue, offering a full range of services, including translation, website localisation, multilingual SEO, interpreting, desktop publishing, transcription and voiceover, in over 200 languages. All this is complemented by cutting-edge language technology, such as i plus®, translate plus’ secure cloud-based TMS (translation management system).

Working as a freelancer in any industry can be tough. Lots of competition, hours upon hours spent conversing over e-mail and that work life/personal life balance thwarted. But once you get there and stay there it’s an extremely rewarding career. Trust us, we know. And we know because we work with hundreds of freelance translators every day. We’ve seen them come and we’ve seen them go. The ones that stay, prosper because they know what it takes to become an agency’s favourite freelancer.
We’ll discuss how they do this and what an agency like us look for in its freelancers.
First and foremost we only work with translators that meet the minimum criteria set up by bodies like the Institute Of Translation and Interpreting (ITI), ProZ.com and relevant translation degrees from respected universities. So tip #1 would be, get the accreditations and qualifications, as most, if not all agencies will require its freelancers to meet them – it’s just good practice, don’t you think?
What an agency will look for
-Deadlines are never too far from the mind of a freelancer. So know your deadlines and stick to them. If you can’t, then let the agency know well in advance. Being responsive will make the process easier – be available for follow up phone calls and Skype chats for example.
-Keep in contact with the agency you’re working with. Good communication skills are essential for any job, in pretty much any industry. So keep the agency updated with you progress or notify them of any possible delays. This’ll help to keep things moving and make you appear reliable and open.
-The turnaround of most translation jobs is fast, agencies are always juggling high-volume projects so being a responsive freelancer will benefit not only you but also the end-client. A job well done for the punter in need of translation, will be a job well done for the freelance translator – it could even lead to more work and notoriety.
-Honesty is the best policy. Another tip is to be honest with what you can offer an agency. We value someone who knows their limits. Play to your strengths, but acknowledge your weaknesses and be open about them. If you specialise in something in particular be sure to let the agency or client you’re working with know. Most of all, do not be afraid to recognise your mistakes – its better in the long run to flag them up early.
-A willingness to improve is a great trait and one that will get you seen, heard and considered for more jobs, more often. Agencies value someone who is willing to learn from their errors and who can understand different requirements while adapting to them.
-Keeping up-to-date with your field’s developments will benefit both your reliability and aptitude to do the job. Dedication to the field we’ll call tip #13. You can do this by participating in relevant courses and attending conferences etc.

The importance of networking
Although they are your competition in a way, it’s always worth speaking to other freelancers in similar industries as you. This in turn could lead to more work should a translator you’ve befriended become too busy and recommend you to an agency.
Networking is a great way to get your name and portfolio out there. Often than not agencies hold networking events for freelancers to attend and these are great ways to meet new people. Agencies also encourage freelance translators to join bodies where you can tutor other translators in order to grow.
So the next time an agency you’ve worked for in the past invites you to a BBQ or a small get-together to celebrate the launch of a new product or service, go and make the most of it – might just be worth your time.
Stand out from the rest
You can stand out from the others if you possess good technical knowledge. For example, know the basics of Computer-Assisted Translation (CAT) tools. They’re used by well over 250,000 translation professionals so a good grasp of what they are and how to use them could certainly come in handy. If you didn’t already know CAT tools provide a range of sophisticated features to help you complete projects more quickly and easily.
Moreover, in this digital age we live in it’s astute to have an online presence.

Be active on social media, write a personal blog and share your body of work. Agencies look out for this and you have more chance of being noticed and considered for upcoming jobs if you appear proactive.
Follow agencies on social media and interact with them online. We network with our freelancers via social media on a regular basis. It’s a great way to keep in touch and apprise each other of any forthcoming events which might convert a good opportunity for all involved.
Being respectful and helpful – applies to life in general really – is a sure-fire way to get yourself in an agency’s good books. Clients-alike will value someone who is respectful and professional towards its employees and who uses positive language and is always willing to help.
Have fun. Freelancing can be stressful at times, like all jobs and the uncertainty of work as a freelancer can sometimes be the hardest challenge. So have fun, enjoy what you do and revel in the company of the people you work with.
Finally, being passionate about translation is essential and our tip #59. We highly value someone who is as passionate as we are about languages and translation. Get all these things right and you could be on your way to becoming an agency’s favourite freelancer.

Written by Corinne McKay · Categorized: Freelancing, Guest posts · Tagged: Tom Robinson, translate plus, translation agencies

Apr 22 2017
Corinne McKay

Marketing to Direct Clients: starts May 8

My final online course of the “school year” starts on May 8: it’s a four-week, fully online session of Marketing to Direct Clients, and is limited to 20 students. A past participant commented, “Corinne’s course arrived just at the right moment in my freelance translation career, at this crossroads where you know you have to move up in terms of client base, rates and overall income, but you just don’t know where to start or what to do.”

Like all of my courses, Marketing to Direct Clients includes lots of personal attention and practical information that you can apply right away:

  • Twelve slide shows with audio tracks, to view at your convenience.
  • Four homework assignments with individual feedback.
  • Eight live question and answer sessions (recording provided if you don’t want to attend live).
  • E-mail support from me for any additional questions you have.

Marketing to Direct clients is open to translators in any language combination, and at any stage of freelance work. The only prerequisite is to have an established freelance business and a desire to move into the direct client market. Registration for the course is $380; ATA members get a $15 discount (use code ATA), and anyone who’s taken a previous class with me gets a $15 discount (use code ALUM). I hope to see some of you there!

Written by Corinne McKay · Categorized: Classes for translators

Apr 17 2017
Corinne McKay

Do translators need portfolios?

Lots of translators (beginning and experienced) wonder if it’s a good idea to create a portfolio. Something with excerpts of your translations that you can show to potential clients as a marketing tool. My take: a portfolio probably isn’t worthwhile in the way that most translators envision it, but could be helpful in other ways. Let’s take a look:

Most translators think of a portfolio this way: go through your old translations, pull out some excerpts from the source and target text, and make it into a PDF or post it on your website. That has a few problems:

  • The work might be covered by non-disclosure agreements
  • The client might not understand one of the languages involved, so may not be able to assess your translation skill in the way you envision
  • Meanwhile, you’re thinking that the portfolio will help you leapfrog over requirements such as an agency’s tests, which it probably won’t

I do think that a portfolio can be useful to:

  • Show examples of your published work. For example, I have a web page highlighting my French to English translations of non-fiction books.
  • Give examples of “signed” translations that have been published with your name on them. For example, a few years ago I did some translations for a Swiss museum, and they put my name in the exhibition credits. I then sent that photo to a few other arts-sector clients, for credibility purposes
  • Show your writing style, and show examples of the *types* of things you translate
  • Attract clients who are very writing-style conscious, such as clients who need content marketing translations (blog posts, tip sheets, e-books, etc.) where there is a strong emphasis on catchy writing
  • Include reviews of your published translations, or testimonials from clients

Bottom line, I think that most agencies will still require you to take their tests, and most direct clients will want to see an example of your work on *their* materials. For most translators who want to work with direct clients, I think that doing a “teaser” translation of a high-profile item like the client’s home page or Twitter profile is more effective than a portfolio. If you’re interested in using bad translations as a marketing tool, check out this post, and make sure to read the comments for lots of great tips. But for most translators, I also think that a portfolio of excerpts from legal contracts, financial statements, or pharmaceutical documents is unlikely to be useful. Additionally, it may create an expectation that you’ll be able to avoid agencies’ application requirements by using it.

If you enjoyed this post, you might be interested in my Marketing to Direct Clients course, starting May 8, 2017. A past participant commented, “I now have the knowledge and confidence to market myself to direct clients. It was the best investment I made for my freelance business. I regret I didn’t take this course sooner!”

Written by Corinne McKay · Categorized: Marketing · Tagged: translator portfolios

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