Having recently joined the ATA Public Relations Committee, I was excited to receive an e-mail this morning about a story on the front page of today’s Los Angeles Times. “Demand grows for niche translators” profiles German to English waste management translator Abigail “Trash Girl” Dahlberg and features extensive quotes from ATA President Nicholas Hartmann and national media spokesman Kevin Hendzel. Congratulations to reporter Tina Susman for researching this story so thoroughly…it’s exciting to see our sometimes publicity-shy profession on the front page of a major paper!
Why you need your own domain name
What’s in a domain name (corny, I know, but too obvious to pass up…)? A lot, as it turns out. As freelancers who are dependent on e-mail to keep our businesses running, domain names are very, very important. The three basic options when it comes to e-mail are:
- Use a domain name provided by your Internet Service Provider (ISP), for example yourname@comcast.net, @earthlink.net, etc.
- Use a domain name provided by a free or fee-based e-mail service, for example yourname@gmail.com, @yahoo.com, etc.
- Use your own domain name, for example yourname@yourdomain.com
Having your professional e-mail attached to a domain that you don’t own has a few disadvantages:
- You are at the domain owner’s mercy. When I first started freelancing back in the days of dialup Internet, I learned this the hard way after moving cross country. I kept the ISP I had used in Boston and several months later, they stopped offering dialup access in Colorado *on one day’s notice,* and there went a good bit of the effort I had put into my nascent freelance business. As cable companies merge, similar things can happen if your cable provider changes its name and thus its domain names.
- Your own domain looks more professional. Not to point fingers, but when I receive a professional e-mail from a Hotmail address, I have the same reaction as when I see the “Get your free business cards at…” imprint on the back of someone’s card. It makes me think that this person will not even invest $25-$50 in their business to create a professional image.
- You risk having to change your e-mail address at some point. When you work in a business where probably 90%+ of your contact with clients is by e-mail, having to change your e-mail address is something you want to avoid at all costs, especially if the old address becomes inactive at some point
After doing some unscientific research, I’ve come to the conclusion that many freelance translators just don’t know how easy it is to purchase and use your own domain. So, here’s a short lesson (now you have no excuse to keep using Hotmail!).
- Do your homework *before* you determine whether your desired domain name is available. Do not assume that just because there is no website at a given web address (URL), that means that the domain name is available. First, read this article on Important Precautions to Take When Buying a Domain Name from The Site Wizard. Be a little paranoid and follow the advice there: make a list of domain names before you ever log on to a registrar; pick the registrar you want before you search for your domain name; never run your potential domain name by anyone you don’t trust completely and when you find out that your desired domain name is available, purchase it immediately.
- Buy the domain name from a domain name registrar. Thanks to The Site Wizard for another excellent article on How to Register Your Own Domain Name. This doesn’t mean that I endorse the domain registrars that are listed there, but they’re a good place to start. Your ISP may also provide domain name registration services (just make sure you really trust the ISP!). Domain name registration should cost you about $10 a year; don’t go with a fly-by-night registrar just to save a dollar or two. In my case I register my domain through my ISP because I trust them more than I trust myself, and they will automatically renew my domain name and bill me for it (more on domain name renewals below).
- If necessary, purchase an e-mail hosting package so that you can use your domain name for e-mail. If you want to put a website at your domain, e-mail access will probably come with your web hosting package. If you just want to use your domain name for e-mail, you need an e-mail hosting package. For example (and again, I’m not endorsing them, this just gives a good example), GoDaddy has e-mail hosting packages for as little as $1.19 a month. Even the most expensive package, which gives you 10 e-mail addresses and unlimited storage is $2.50 a month.
- Don’t forget to renew your domain name. Of anything you need to remember about having your own domain, this is the most important. Especially if you purchase your domain for only one year at a time, make sure you’re clear on how the domain name registrar is going to contact you to ask you to renew; a cut-rate registrar may “forget” to remind you to renew, then one day you go to check your e-mail and you’re locked out. You can semi-circumvent this problem by purchasing a multi-year domain name subscription, but you should still make sure you don’t forget to renew it.
- Follow the domain name registrar’s instructions on how to use your e-mail. If you purchase a hosting package with unlimited storage you can probably use your registrar’s web mail if you want to, or you can use an e-mail program on your computer. Your domain name registrar should be able to give you instructions on how to do this.
Now, what are you waiting for? Go to it!
Overcoming psychological barriers to success
This week, two blog posts on the psychology of freelancing caught my eye: this one from Get Rich Slowly, entitled “Knocking out the beliefs that hold you back” and this one from I Will Teach You To Be Rich, entitled “Success and the shrug effect” (and by the way, it’s not that I love blogs about how to get rich, but these two are interesting!).
In the Get Rich Slowly post, GRS staff writer April Dykman points out how “limiting beliefs” hold us back from success. In April’s case, a college professor once told her that it was impossible to make a living as a freelance writer, which led April to a miserable stint in real estate while her freelance career went nowhere. Far from advocating a “make a wish and it will come true” approach, April gives a detailed, step-by-step guide to destroying your limiting beliefs and getting through to success by setting defined goals, finding mentors, ignoring other people’s limiting beliefs and taking small, concrete steps toward your goals. Likewise, Ramit Sethi argues in his post that we often sabotage our own success by focusing on why other people have “made it” but we can’t. For example we focus the external factors that separate us from the successful businesspeople we admire and convince ourselves that it’s those unchangeable factors that are holding us back… that person went to a name-brand school, that person has connections, that person is so much smarter than we are, etc. Ramit points out that focusing on those types of beliefs is “an excuse to stay in your current state and do nothing.”
While I don’t agree with everything in these posts, I think that this self-defeating phenomenon is really prevalent among freelance translators, and I don’t exclude myself here. The real question is how to overcome these psychological barriers to success. Here are a few techniques I’ve used, and I would be interested to hear from readers a) what are your psychological barriers to success and b) what are you doing about them?
- Keep tangible reminders of your success. April says that she keeps a Word document with positive things that people have said about her. I keep two files (one in my e-mail and one on paper) called “Inspiration” where I store e-mails and notes that say something nice about me. I know, it’s a little cheesy…but when I’m feeling discouraged about a goal that I’ve been struggling to reach (such as finishing the second edition of my book), I crack these files open and remember that someone once said “no one is as thorough as you” or “your book changed my life.”
- Force yourself to accept compliments. Many translators are naturally self-effacing people who naturally discount anything positive that someone says about them. Try this: when someone says something positive about you, just say “Thank you, that’s so nice of you to say” or something like that, rather than “My work isn’t really that good” “I’m not really that smart” or whatever else you were thinking of saying in order to negate the compliment!
- Rewind. One of my struggles this year has been figuring out how to add more direct clients to my portfolio. It has really helped to take myself back 7+ years to the start of my freelance career, when the idea of being successfully self-employed seemed like such a dream. When I think back to how hard I worked during my first two years of freelancing, I think that if I could start out with *no* clients and get to where I am now, I can certainly continue making the jump to *better* clients.
- Do something about your deficits. Once upon a time, I spoke French really well. I lived and went to school in France for a year, then went back pretty much every summer for six or seven years after that, during which time I also had a job where I spoke French for a large part of the work day. Over the years since then, I just haven’t had as much of an occasion to speak French even though I read it all day for work. I realized that in terms of marketing to direct clients in France, one of my limiting beliefs was that “I can’t do it because my spoken French is not strong enough” and I was probably right! So, I decided to start taking French conversation lessons with a native French speaker for an hour every week. This has made a *huge* difference in my confidence level; although my spoken French is not where it was when I got off the plane from living in France, it’s actually enjoyable for me to speak French in social situations with native speakers again.
- Quit waiting for that big block of time. If I had to single out just one psychological path to success, this would be it. Whether it’s writing a book, marketing to direct clients or keeping your office more organized, any goal is more achievable when you do a little bit every day. If you wait until you have nothing on the calendar in order to do some marketing, three months could easily go by until you find the time. But if you send out just one résumé per work day day during those three months, you will have contacted 60 potential clients.
Audio interview: getting started as a freelance translator
While I’m formulating a few posts on the recent ATA conference in New York, here’s an interview that I’ve been meaning to post for a while. Colorado-based Portuguese translator, interpreter and voiceover talent Cris Silva (who has the distinction of being Colorado’s only ATA-certified English to Portuguese translator) recently interviewed me about getting started as a freelancer. Cris is teaching a freelancing class for the University of Denver translation certificate program and she asked me the following questions:
- What were the first steps you took to get started as a freelancer?
- What does a typical day in your work life look like?
- What is it that you love about being a freelancer?
- How does your Internet presence fit into your freelance identity?
- If you had only one piece of advice for beginning translators, what would it be?
Click here to listen to the 15-minute interview on drop.io’s site. There’s an audio player (no download) right on the site, or the whole interview is 3.3 MB if you’d like to download it. Two context notes, when you hear us talking about “CTA,” this is the Colorado Translators Association, and “Eve” is Eve Bodeux, with whom I co-host the podcast Speaking of Translation.Thanks to Cris for her great questions, and happy listening!
Links: ATA social media presentation
At last week’s ATA conference, Eve Bodeux, Michael Wahlster and I co-presented “Web 2.0 Tools for Translation Industry Professionals”. Following are the links that Eve and I mentioned in our portions. You can find Michael’s links at http://snurl.com/sbuoq.
Corinne’s links:
Technorati, a blog search engine
Google Reader, a browser-based feed reader
Blogging on bilingualism
Musings from an overworked translator
The greener word
Naked translations
Masked translator
Essential project management
Translation times
There’s something about translation
Translate this!
Speaking of translation
WordPress
TypePad
Blogger
Eve’s links:
Bodeux International
Facebook
LinkedIn
LinkedIn for Mobile
Twitter
Ning
YouTube
Flickr
Viadeo