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Oct 02 2018
Corinne McKay

Guest post: The importance of translating into your native language

This is a guest post by by Ann Marie Boulanger, M.A., Certified Translator (FR-EN). Ann Marie is a Quebec-based French to English translator.

Seen any unicorns lately? Me neither!

Extremely rare is the translator who can translate back and forth seamlessly in the same language combination, producing texts that audiences in either language would never suspect had been translated. Unicorn-rare, I’d venture to say. Conversely, translators who actually do so and claim to produce work of equal quality in both languages are a dime a dozen.

Unicorns aside—because, really, has anyone ever proven they don’t exist?—I’m going to make the bold and probably controversial statement that a translator should only translate into their native language.

Among the bidirectional translators I’ve encountered over the years, the number-one argument I hear in support of their translation practice is that they’re fluently bilingual. Yet, we’re all familiar with the eye‑roller of the “bilingual secretary” whom clients constantly cite as their go-to translator, right? So, let’s state the obvious: Being bilingual doesn’t make you a translator. But, here’s something a little less obvious: Being a translator doesn’t qualify you to translate from language A to language B, and from language B to language A.

The role of culture in translation

Too often overlooked in the translation equation is the element of culture. In Translation Studies, Fourth Edition, translation theorist Susan Bassnett makes this elegant analogy: “In the same way that the surgeon, operating on the heart, cannot neglect the body that surrounds it, so the translator treats the text in isolation from the culture at his or her peril” (2014, 25). This means that the translator must not only have absolute mastery of the language of their target audience, but also an intimate understanding of the culture of that audience. For this to occur, the prevailing wisdom is that a translator should ideally have been born and raised in the target language and culture, or at the very least, almost completely immersed in it from birth.

I offer myself up as a prime example. I was born and raised in Montreal, Quebec, to an Anglophone mother and a Francophone father, making me fluently bilingual—enough to succeed at being a translator, anyways. However, English is my mother tongue (they don’t call it that for nothing!), and I was raised in an American‑influenced, Anglo‑Quebec cultural context. That means that all of my media consumption (television, radio, movies, books, newspapers, magazines) has always been predominantly in English. And while I’ve spent my whole life straddling the province’s linguistic divide and have always been aware of Francophone Québécois cultural phenomena playing out in the background of my everyday life, I remain firmly planted in the English-speaking world. I am somewhat embarrassed to say that Québec’s star système of celebrities, and its cultural scene in general, is a virtual mystery to me, and to many of my Anglophone peers, for that matter.

What I’m not embarrassed to say is that, even though I may speak, read and understand French at a high level, I do not write impeccably in French. I mean, I’m okay. Better than average, actually, and better even than many native Francophones in Quebec. But, would I ever attempt to translate into French? Jamais! Number one, I do not—and will never—write like a native speaker who grew up immersed in the French language, with all the elegance and refinement that implies. And number two, I am lacking the Franco-Québécois cultural background that would give my translations credibility and authenticity. Point final.

When the client asks…

It’s fine for a translator to say they have native-level proficiency in their second language, and, hey, they just might. There’s not a lot that can’t be learned and perfected. However, translating into a language in the absence of a solid grounding in the culture of that language is like walking a tightrope without a safety net. You can string the words together in grammatically perfect form, as eloquently as can be, but if you fail to correctly render a cultural reference from your source text, your translation is going to land on your target audience with a sickening thud.

Many clients also mistakenly assume that all translators are capable of translating in both directions. And translators who do so often get away with it precisely because their clients don’t know any better and often aren’t strong enough in the target language themselves to spot the inevitable errors. These errors may be glaring or tiny, and grammatical or cultural in nature, but a native speaker will always pick them out. And so, some translators who really should abstain continue to translate into their non‑native language because their clueless clients (who often speak the same native language as the translator) continue to accept their less-than-perfect work.

Let’s stick to honing our craft in our target languages and leave the other side of the coin to the true experts: the native speakers. There’s more than enough work to go around without attempting to translate in both directions of our language pairs. And that goes for all translators—unicorns notwithstanding, of course.

 

Written by Corinne McKay · Categorized: Guest posts

Sep 24 2018
Corinne McKay

Travel: Hiking tour of Switzerland’s Bernese Oberland

This is an off-topic post; just a subject I felt like writing about, and that might be of interest to some readers. Long story short, I needed to travel to Switzerland before the end of the year for administrative reasons, and because school in Colorado starts in mid-August, my husband and daughter couldn’t come along. A Swiss friend clued me in to what turned out to be an incredible “trip within a trip”: Sunstar Hotels’ hiking tour of the Bernese Oberland. I did the four-day trip from Wengen to Meiringen, and it was, how shall I put this…HEAVEN. Basically. In addition to factors that might not apply to everyone’s experience (perfect weather, and I love hiking), I was very impressed with the quality of this tour, given that I’m always a little wary of package tourism. Even if you hate hiking, you should do this trip and just take the train or bus…seriously! Here’s how it went:

After some time in Bern visiting friends, I took the train from Bern to Wengen, using the ticket voucher that Sunstar provides as part of the tour. This involved a standard train from Bern to Interlaken, and then a very cool cog train from Interlaken to Wengen:

 

 

 

 

 

With a view!

 

 

 

 

 

 

My room at the Sunstar hotel in car-free Wengen was right on the main (pedestrian) drag, a short walk from the train station. One thing that’s unique in Switzerland (or at least compared to the US): hotel rooms for one person, with a twin bed. I kind of liked this; since I rarely go anywhere without my family, it added to the “girl on an adventure” feel of the trip. I settled in, had an Orangina on my balcony and took a walk around Wengen before dinner. Wengen is chock full of the kinds of contrasts you often see in Switzerland, like a pair of sheep “mowing” the grass in front of a store that sells $10,000 watches. Dinner (included in the tour) at the Sunstar restaurant was delicious, and they had no problem accommodating the fact that I’m a vegetarian (hello rösti potatoes!).

The next morning, I had breakfast at the hotel (buffet included; it was great) and headed out early for the hike to Grindelwald. Meanwhile, the hotel desk clerk tagged my bag so that it could ride the train to the next destination (luggage transportation also included), which allowed me to carry just a small day pack with water, snacks, and a jacket. I wanted to walk the longer but more scenic route under the north face of the Eiger, which I (correctly) anticipated might take a while. So, before the sun peeked over the ridges, I was off up the hill:

 

 

 

 

 

 

About two hours later I topped out in the mountain base hamlet of Kleine Scheidegg, then traversed under the impressive and foreboding Eiger Nordwand.

 

 

 

 

 

 

 

 

The trail continued down, down, down, the valley toward Grindelwald, and after five to six hours of walking, I was getting ready for a break. Here in Colorado, that would probably involve eating a protein bar while perched on a rock by the trail (not that there’s anything wrong with that). But hey, this was Switzerland, and around a bend in the trail appeared this charming little alpine cafe. 
I enjoyed a fresh-pressed apple juice while taking in the view, then walked about another hour down into Grindelwald, where I checked in to the Sunstar hotel at the upper end of town.

 

 

 

 

 

My suitcase–having enjoyed the cog train ride from Wengen–was waiting for me in the cutest little hotel room you can imagine, with an Eiger-shaped bed headboard.
The Sunstar Grindelwald was probably my favorite hotel on the tour: it has a fabulous indoor swimming pool with huge glass walls that look out at the Eiger, plus a beautiful terrace garden where you can lie on a lounge chair soaking up the mountain splendor while a waiter brings you prosecco. Or if you need to work for a while, which I did, you can do that in their quietly elegant lobby with…you guessed it…yet more Eiger views. You’re probably starting to get the feeling that I didn’t want to leave, which is kind of true… The food here was also excellent, and again there was a vegetarian option for everything, including a homemade veggie burger with a split avocado for a “bun”; just the ticket after walking all day to get there!

 

 

 

 

After two nights in Grindelwald, it was time to hoof it to the last stop on the tour, Meiringen. This involved crossing the Grosse Scheidegg pass, which–despite its name–is a lot easier to hike over than the Kleine Scheidegg, at least from this direction.


Once over the pass, the hike down into the valley-floor town of Meiringen is more of a walk on a gravel path by a creek; very pleasant and not at all strenuous. I even took the long way down into Meiringen to draw the experience out as much as possible.

The hotel in Meiringen is a “partner” hotel, not a Sunstar, and it was smaller and less luxurious than the Sunstar hotels, with no resort amenities (pool, etc.). However it was very clean and comfortable, the food was fine, and my suitcase arrived before I did. After a night there it was back to Bern with another Sunstar-provided train ticket voucher after a truly relaxing and delightful time in the mountains.

A few logistical notes, based on questions people have asked me, for anyone who’s interested in doing this or a similar trip:

-The Sunstar package includes four hotel nights, dinner and breakfast each day, luggage transfer, and your train ticket to the start and from the finish. There really are no extra costs other than the city taxes in each town, which were less than US $10 per day. You don’t tip, and there’s no surcharge for a single room if you’re by yourself, so this is really an economical trip as far as Swiss tourism goes.

-The Swiss don’t fool around when it comes to hiking. I’m not the fastest hiker but I’m in decent shape and I don’t stop a lot, and each of the point-to-point days took me seven hours total. However there’s the option to take the cog train (Wengen to Grindelwald) or the bus (Grindelwald to Meiringen) if you want to.

-I’m vegetarian and this was no problem; you just have to tell the hotels ahead of time and they will accommodate that. Vegans might have more of an issue, because nearly every Swiss dish contains either meat or fairly copious amounts of cheese and cream sauce.

-I took hiking boots in case of bad weather–I really lucked out with zero rain, but it could have poured the whole time–but you can definitely do this hike in running shoes if the conditions are good.

-Even as someone who is used to going on family vacations, or on work trips where I’m with other people, doing this trip by myself was not weird. The hotels gave me my own table at dinner and I just brought a book to pass the time between courses, and I felt totally safe hiking the trails alone. Again, I do a lot of outdoor activities at home, and there were definitely sections of the trail where I went an hour or more without seeing anyone else out there. My sense is that many or even most people who visit this region take the train between trail sections and do shorter hikes, so you see fewer people on the more strenuous uphills, but I felt totally safe by myself. The trails are so well-marked that you really don’t even need a map, much less GPS.

-Linguistically, I was really surprised at how good the hotel staff’s English was, and how few of them spoke French. Several were even native English speakers (mostly from the UK). Not speaking Swiss German was no problem; I was excited to get some French practice in, but the hotel staff much preferred English.

 

 

Written by Corinne McKay · Categorized: Off topic · Tagged: Bernese Oberland hike, Swiss hike

Sep 20 2018
Corinne McKay

Organization and productivity for translators: starts Monday

Starting Monday, I’ll be facilitating a four-week online course taught by translator and productivity expert Dorothee Racette: the course is Organization and Productivity for Translators. Dorothee now runs her own consulting company–appropriately named Take Back My Day–and she’s been a tremendous help to me in my own business; I’m excited that more translators will now get to benefit from her expertise. This course will help you:

  • Break the stress/time crunch/feast/famine cycle in your business
  • Create a realistic plan for getting more done during each work day, without added stress
  • Set up your ideal physical and digital work environment
  • Learn productivity techniques specifically for translators, including managing your translation software

We’ll do two live sessions every week (recordings provided if you can’t attend), plus a weekly homework assignment. Everyone in the class will also receive an individual consulting session with Dorothee at the end of the course. Registration is $380 with a $25 discount for ATA members (use coupon code ATA). We have a good group signed up already, but there’s room for a few more people. Hop on over to the course web page for more information or to register!

Written by Corinne McKay · Categorized: Classes for translators · Tagged: freelance productivity, productivity for translators, time management for translators

Sep 14 2018
Corinne McKay

Survey: 2019 online courses

I’m in the process of scheduling my 2019 online course lineup, and I’ve prepared a short survey to get a sense of what my readers are interested in. These are courses taught by other instructors with me facilitating the administrative portion. Assuming that each class would run for about four weeks and cost about $365, or run for about six weeks and cost $525, with plenty of individual attention from the instructor, please let me know which topics appeal to you, and feel free to add your own suggestions in the comments box!

Also, if you’re itching to sign up for a class right now, check out:

  • Organization and productivity for translators with Dorothee Racette. Starts September 24, runs for four weeks; $380 with a $25 discount for ATA members. We already have a good-sized group signed up for this but there are a few spots available. Includes an individual consultation with Dorothee after the course ends.
  • Translation Workshop: German to English, with Eve Hecht, Jill Sommer, and Ted Wozniak. Starts November 5, runs for six weeks; $525 with a $25 discount for ATA members. Includes 12 live sessions and individual feedback on six practice translations.
  • Marketing to direct clients, taught by me. Starts November 5, runs for four weeks; $365 with a $25 discount for ATA members.

Written by Corinne McKay · Categorized: Classes for translators

Sep 12 2018
Corinne McKay

Blogging for business: Five questions to answer before you start

Blogging: it’s dead! Blogging: you’ll never find clients without it! Is one of these true for translators and interpreters? Both are true? Neither? Is blogging totally 2009, or should you start blogging today, if you’re not doing so already? Having written this blog since 2008, I can say that blogging has absolutely been worthwhile for me, and I’ve identified five questions that might help you determine whether it’s right for you.

Question 1: Why am I writing (or considering writing) this blog?
This sounds so basic as to be not worth stating, but it’s really critical. What is your objective?

  • To have an outlet for your thoughts on some aspect of the language professions
  • To connect and discuss with other people in the language professions
  • To attract potential clients
  • To establish yourself as an authority about some aspect of the language professions
  • Something else entirely

It’s impossible to over-stress how important this is. Without a goal, it’s not worth starting a professional blog in the first place.

Question 2: Who is my target audience?
This follows from the topic above. The number one complaint I get from translators and interpreters who blog, is “I write this great blog, but I never get any work from it.” And when I look at these blogs, they are great…if you’re a translator or interpreter. If you’re a translation client, they are of no interest whatsoever.

Here’s the truth: if you want to attract clients through your blog, you have to write posts that clients want to read. Clients don’t want to read about how to market a freelance business, or how to research legal terminology, or translation software tips, or how to improve your memory skills for consecutive interpreting. In fact, they hire you so that they do not have to think about those types of things. Clients might want to read about:

  • Best practices when dealing with employees who aren’t fluent in English
  • Avoiding liability in healthcare situation with patients who aren’t fluent in English
  • How to publish a translation of a self-published book
  • Specific insights about X specialization: “Three must-attend events in the international development sector this year”
  • 10 expressions you can substitute for sports metaphors in your writing, so that it reads better in other languages

Question 3: Do I have the time and energy to keep this project going?
So (so!) many blogs suffer from what translation blogger Riccardo Schiaffino refers to as “the three-post syndrome”:

  • “Here’s my new blog! I’m so excited about it!”
  • “Here are all the fascinating topics I’m planning on writing about in the coming weeks and months…stay tuned!”
  • “My apologies for the radio silence here; I’ve been so busy! But seriously, stay tuned, because I have tons of great content coming for you really soon.” Followed by six months to a year of further radio silence, after which the blog dies.

Here’s the best suggestion I’ve heard along these lines, from translator and blogger Sara Freitas. Before you even launch your blog, write 20 posts. Then:

  • If you release one post per week, you have your first five months of content in the bag
  • You know that you have enough time, energy, and ideas to keep the blog going

Question 4: What’s my niche?
When I started blogging in 2008, there were about three and a half freelance translators writing blogs. It was completely possible to write a blog with rambling anecdotes about one’s life as a freelance translator–not to be all transparent about my blogging strategy back then…-and generate a significant amount of readership. For the first year or two that I blogged, I had no strategy, no purpose, no target audience; and still, readers came, because there was not much else out there.

These days, throwing the blog spaghetti against the wall doesn’t work. You need a niche. Maybe your idea is to establish yourself as an expert in the chemical coatings sector, or as the premier Uzbek translator out there, or the go-to German conference interpreter on the West Coast, or as a translation technology consultant for big corporations. I say go for it. But don’t launch a “my life as a freelance translator” blog, unless you’re writing it purely for your own enjoyment, which is also fine, as long as you’re clear that that’s your goal.

Question 5: How am I going to attract readers to this blog?
The internet in 2018 is a crowded place. If you just build it, they may not come. You have to build it, then shout from the housetops that it’s there. Some content marketing experts even estimate that you should spend 25% of your time creating content, and 75% of your time spreading the word about your content. Again, unless your blogging goal has zero to do with increasing your work volume, income, referrals, etc.

Assuming you do want to drive traffic to your blog, you need to think about:

  • How to spread your presence across other social media platforms, so that you can put your blog posts on Twitter, LinkedIn, Instagram, etc. etc.
  • How to attract movers and shakers in your target audience to your blog
  • How to start an e-mail list so that you can contact your blog readers directly
  • Perhaps, how to re-purpose your blog content into videos, e-books, etc.
  • How to get the word out about your blog in “relevant content communities”-that’s bizspeak for “Find places like Facebook and LinkedIn groups that attract the kind of people who would be interested in your blog, and spread the word about your blog there.”

Blogging can be a significant business driver for a freelancer. In the ten years I’ve been blogging, my books and online courses have grown into about 40% of my income, and the main channel through which people find out about them is my blog. It’s so worth it–for me. But I also see lots of translators getting frustrated about what they see as the lack of results from their blogging efforts. I think that using these questions can help you avoid some of that frustration.

Readers, over to you: thoughts on blogging for business?

Written by Corinne McKay · Categorized: Blogging · Tagged: blogging for business, blogging for translators

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