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Feb 24 2023
Corinne McKay

How to nudge your dormant clients

Nudging: Boring and effective!

In getting ready for an upcoming marketing challenge group that I’m leading, I’ve been thinking a lot about nudging dormant clients. I still maintain that nudging dormant clients–getting back in touch with clients you haven’t heard from in a while–is:

  • The world’s most boring marketing method
  • And…
  • The world’s most effective marketing method

How nudging dormant clients works

Here’s an example: I was referred by a colleague to a conference interpreting agency that then contacted me twice, but (ugh!) I was not available for either assignment. A couple of weeks later, I sent them a short e-mail thanking them again for those offers, and giving a specific time window when I was completely available, like, “As of now, I’m completely available during the week of March 6, if you have anything in the pipeline for those dates.” They responded right away and offered me two more assignments, both of which I was able to accept, and they’re now a regular client.

Deciding who to nudge



Clients ripe for nudging include:

  1. Agencies that onboarded you and then never sent any work (“Just wondering if you need anything else from me to complete the process? If not, I’d love to get going on an assignment”)
  2. Clients who seemed pleased with your work and then went silent (“Looking over my records, I see we haven’t worked together since X project and I would love to work with you again if the need arises”)
  3. Clients whose work you had to turn down, but now you have some availability (“Thank you so much for the work offers that you sent me last month; I have some availability coming up next week if you have anything in the pipeline”)
  4. Clients where your primary contact has moved on (“I’ve worked with X project manager for the past few years, I know they’ve moved on and I’m wondering who my new contact should be?”)

Why don’t we nudge?

Many people avoid nudging because:

  • They think it sounds desperate
  • They think clients will contact them (“They know where to find me if they need me”)
  • They struggle with what to say (“Work has been slow; got anything for me???)

The reality is that client-side employees are busy just like the rest of us; they’re sending work to the first person who comes to mind. Be that person! By using the examples and scripts above, I hope that you might be willing to give nudging a try! If you do, let me know how it goes!

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Marketing

Feb 21 2023
Corinne McKay

March Marketing madness starts on March 6

The fifth annual edition of the Training for Translators March Marketing Madness challenge group kicks off in less than two weeks, on March 6, 2023! If you’re looking for more work, better work, or different work, come join in. Back for a fifth year, this challenge group (registration is US $90) features:
✔️Twenty business days of marketing challenges that will take you five to 30 minutes each day to complete (five minutes to just do something, which is a big challenge for all of us; 30 minutes to do a more involved marketing task)
✔️Twenty motivational videos to keep you going
✔️An optional but very fun Slack group to share ideas and inspiration with the other participants.

We already have 50+ people signed up and there’s room for everyone who wants to participate! Here’s the best testimonial I can give you: three people who participated in MMM last year, have already told me that they can’t participate this year, because *they have too much work* as a result of what they learned in the group! Full description/registration here!

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Classes for translators

Jan 31 2023
Corinne McKay

Being a freelancer and being a parent: postcards from the other side

My freelance origin story

When someone asks me how long I’ve been a freelancer, it’s not a difficult number for me to calculate, even as a non-numbers person, because my freelance business is the same age as my daughter. I’ve been freelancing since October 2002, which means that my business and my kid are now (not sure how this happened?) an amazing twenty years old.

Over the years, I’ve written and talked a lot about being a freelancer and being a parent. A few resources from the archive are:

  • A post I wrote in 2009
  • A podcast interview that Eve Bodeux and I did with Jennifer Nielsen and Elena Langdon
  • A podcast interview that Eve Bodeux and I did with Miguel Armentia, Jonathan Downie, and James Perry
  • A podcast interview that Eve Bodeux and I did with Karen Tkaczyk, Marianne Reiner, and the late Andy Bell

Now that my kid is an adult (legally, at least!) and launched (as an engineering student on the other side of the country), I thought it might be time for a report from the other side, for those still in the trenches. Note: For the purposes of this post, I’m going to use the term “parent,” (rather than “mom”) in order to include all freelancing parents.

The early years

Before my daughter was born, my husband (who works in IT) and I decided that we both wanted to work very part-time for a year after she was born, so that one of us would always be home with her. We were able to do this (by living very frugally both before and during this year), and we also made a major move, from Boston to Colorado, when my daughter was 10 weeks old. This was a lot of transition, because both of us worked full-time in pretty demanding jobs before having a kid. However it worked well for us, and I was able to work 10-15 hours a week without hiring outside child care, and during that first year of freelancing I made $9,000.

Then, our division of labor bounced around a bit: our savings cushion was getting thinner, so my husband took a full-time job for a year, at the same time my freelance business was ramping up, and we hired a babysitter to come to our house for two to four hours every weekday. For the next three years (ages three, four, and five for my daughter), we both freelanced and my daughter went to half-day preschool and then half-day kindergarten and my husband and I traded off taking care of her in the afternoons. When my daughter was six, my husband got an IT job at one of the government research labs in Boulder (where he still works), first working three days a week for a few years, then four days a week for a few years, and finally five days a week when my daughter went to high school.

The pluses

Typing all of this out, I realize that we had a lot of advantages. We live pretty frugally and have no debt; we paid off our mortgage more than 10 years ago and have never had a car loan, credit card debt, or other consumer debt. We’re also really, really fortunate that my husband’s job has been both stable and flexible, and that we get very good benefits (specifically, health and dental insurance) through his employer at a very reasonable cost. We also live in an area where tons of people are freelancers or patch together multiple part-time jobs, so our way of organizing our work/life balance was never seen as weird or even atypical.

The minuses

Despite all of these advantages, I, like many freelancing moms, still did the majority of the juggling: stopping work at 2 PM to pick my daughter up at school, covering school days off and vacations, snow days, sick days, arranging summer camps so that I could work at least a few hours a day, etc. I love my job and I honestly like working in general, so as my freelance work volume bumped up, I was reluctant to turn down work that I wanted to do, and by the time my daughter was eight or nine, I was trying to work more or less full time, with no child care outside of school. This meant that for years and years, I essentially considered evenings after my daughter went to bed as part of the work day. I recently came across some old project notes, and (fortunately the memory of this has since faded…) saw that I had worked until after 11 PM for 10 nights in a row to finish a big translation. This was honestly pretty draining because I’m really not a night person, but I got through it.

The view from here

From the perspective of having a 20 year-old, I can now think a little more clearly about how the whole process of being a freelancer and being a parent shook out, what worked, and what I would do differently.

What worked:

  • Prioritizing. I’ll put this one in bold. You can’t be a full-time freelancer and a full-time parent. There just aren’t enough hours in the day, unless you only need two hours of sleep a night (I need eight to nine hours!). Fortunately, I always felt clear about my priorities: to do interesting and lucrative work while being available when my daughter needed me. There’s no wrong answer here: I’ve worked with freelancers who stayed home for 20 years and then re-launched their freelance businesses, and I’ve worked with freelancers who put their kids in full-time day care at three months old. You do you. But be clear about what your priorities are, because there are going to be tradeoffs to whatever you choose.
  • In a big-picture way, I have a fulfilling career and a thriving business while being the kind of parent I wanted to be. I always said that at the end of the day, the thing I wanted to be able to say about my daughter’s childhood was: I was there for her. Given the things we were able to do as a family (we typically took the entire month of July off and did a big trip), I honestly don’t think any in-house job would have been flexible enough for my needs, while providing the level of income I wanted to earn.
  • It’s sad that this still has to be said in the 21st century, but my husband is a great dad and partner. Whenever I do presentations about work/life balance, I always ask, “Does it still need to be said that it’s a big advantage to have a partner who’s actually a partner?” And the audience’s answer is always: yes, it still needs to be said. The fact that my husband has always been super-supportive of me as a freelancer and that he loves spending time with our kid is a huge advantage. A key example here is that I was on the Board of the American Translators Association for seven years, from when my daughter was in fifth through eleventh grade, and that involved a lot of travel. My husband never (literally: zero times) complained about taking the primary responsibility for our daughter while I was gone, and many times rearranged his own work schedule to accommodate mine.
  • Personally I’m glad that I never completely stopped working. Everyone has to make their own decision, but I think that it can be a lot harder to get back in the game after you’ve stopped working, even if continuing to work means (as it did for me) working just a few hours a week when you have a very little kid. I personally feel that I would have felt unfulfilled as a person if I had stopped working completely, and I would have felt unfulfilled as a mother if I had worked full-time when my kid was tiny, and in the end I think I had a good balance of the two.
  • Another personal decision, but I’m glad that I had my daughter at the age that I did. She was born two weeks before I turned 31, so by the time she approached independence, I was still young-ish, or at least young enough to go back to school for an interpreting degree! Again, personal, but I also don’t regret having only one kid: I’m also an only child (my poor husband, who has two younger sisters and then lived for 18 years with two only children!) and to me, having one kid was a good balance between the joy of having a child and the independence of still having my own life.

What I would change

Fortunately, I have almost universally positive things to say about my experience with being a freelancer and being a parent. I really have no major regrets, but I will say:

  • Being any flavor of working parent in the U.S. is expensive and exhausting; that’s just the reality. I love the U.S. in many ways, but our situation with parental leave and child care is pretty dismal. In my family’s case, which I think is pretty typical for a middle class family, neither my husband nor I had access to any paid parental leave, nor any free or subsidized child care until my daughter went to public school. As a result, even half-day babysitters and half-day preschool were extremely expensive. Even when my daughter went to kindergarten, only half-day kindergarten was free, so we paid for three days a week of full-day kindergarten. For most freelancing parents, especially if you’re still building up your freelance business, this creates a chicken and egg situation where childcare can consume most of what you earn, especially if you have multiple kids.
  • In hindsight, I think I was a little phobic about putting my daughter in child care. I think it was an advantage that we used no outside child care for her first year; it was a really special time, and I still have great memories of the three of us spending most of our time together. Still, I did a lot of shortchanging my own health and sanity (working six to seven nights a week) in order to keep that up until she was old enough to be unsupervised.

Looking back on the experience

In closing, I would say this: if you’re a freelancing parent, I think you need to have an “and” mentality. It’s exhausting, and it’s worth it. You’re going to be burning the candle at both ends, and that doesn’t mean that you’re doing anything wrong, it’s just the reality of the situation. It’s definitely survivable, and when your kid is/kids are adults, I think you’ll be very glad that you had the opportunity to run a (hopefully) fulfilling and thriving freelance business while spending those years with them.

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Freelancing

Jan 23 2023
Corinne McKay

Travel: A week in Sayulita, Mexico

First family vacation since COVID!

I really can’t complain about lack of travel opportunities in the past three years; despite COVID, I still traveled to the Navajo Nation, took tons of bike and ski trips around Colorado, Utah, New Mexico, and went to Canada for an interpreting workshop, and even snuck in a trip to Denmark and Switzerland during the three weeks in 2021 when we thought COVID was over. Yet, one thing we haven’t taken since 2019 is a family vacation, as compared to pre-COVID when we traveled a ton. With my daughter now toiling away as an engineering student on the other side of the country, it seemed like an opportune time to head back out on an adventure! We went to Sayulita, Mexico for a week over New Year’s and loved it, so I thought I’d write a trip report for anyone who might be interested.

Sayulita in a nutshell

Sayulita is a beach town on the Pacific Coast in the state of Nayarit, about an hour’s drive north of Puerto Vallarta. We’ve been to Mexico (Tulum, Oaxaca, Merida, Baja) many times but never to this area. I had heard about it from fellow Coloradans, and then got tons of great tips from a fellow translator, Jennifer Nielsen, who is originally from Colorado and now lives in the Puerto Vallarta area.

We were looking for a vacation destination with:

  • nonstop flight from Denver
  • no mega-resorts
  • activities in addition to the beach
  • reasonably priced lodging near the beach
  • good food

Sayulita ticked all of the boxes, and off we went! Despite the Southwest airlines Christmas logistical debacle and a major snowstorm, our flight was even on time.

What we saw and did

We (myself and my husband, fiftysomethings; my daughter and her girlfriend, twentysomethings) rented a really nice house on AirBnB, about two blocks from the beach on Sayulita’s north side. The cool thing about Sayulita (from our point of view) is that it’s more like a real Mexican town than like a resort. The downside (again, our p.o.v.) is that the downtown would have been too loud and crowded for our taste. But the quieter north side of town suited us perfectly: it’s about a 10 minute walk from the main plaza but our house honestly felt like its own resort: surrounded by a wall and with a swimming pool and hot tub in the courtyard, and really zero noise, but easy walking distance to everything.

For the first four days, the twentysomethings mostly hung out on the beach while my husband and I went hiking in the mornings and beached in the afternoons. I had never tried booking activities through AirBnB Experiences before, and I was pleasantly surprised. I did a beach yoga class, my husband and I hiked Monkey Mountain and the jungle north of Sayulita. A true highlight was a hike and lunch at Natikari Rancho Verde, a jungle preserve right outside of Sayulita where you get to hike with donkeys (no kidding) and then eat amazing guacamole and fruit.

We then did two days of touring all together, and I would highly recommend both. We did a full day tour with Nayarit Uncovered, which was amazing. The guide picks you up in a Jeep, then you go out to breakfast at a local restaurant (we went to Maria’s in nearby San Pancho) and the guide shows you photos and videos of around six different places and activities, such as hiking, snorkeling, petroglyphs, waterfall swimming, etc. We picked petroglyphs and waterfall swimming with a stop at a fruit stand for lunch in between, and it was an incredible day! We particularly loved the waterfall (I don’t think it has a name), where we hiked into the jungle to swim in a gorgeous pool; we were the only ones there and it was truly magical!

For our second tour day all together, we did a boat trip with Ally Cat Sailing Adventures, which we also loved. The boat was a 60-foot catamaran, and you sail out to the Marietas Islands national park (whale sightings along the way!), where you first stop at a beach with some cool caves, then you snorkel (off a smaller boat that picks you up from the catamaran), then you stop in a cove where you can paddleboard, float on “lily pads” (floating mats tethered to the boat), or even dive off the boat if you want to. The boat is definitely a bit of a party atmosphere; nothing too crazy but there’s an open bar the whole day (we were offered mimosas at 8:25 AM!). Don’t do this trip if you want something very quiet and mellow, but I highly recommend it if you want something fun but safe with younger people. We scored a large couch on the boat deck and spent most of the day just lounging there and enjoying the ocean views.

Overview of the trip

I highly recommend Sayulita if you want an easy, fun trip to a place that is not a resort. I know a lot of people love the Cancun area, but we wanted something a little more low-key with things to do other than go to the beach and drink. Sayulita seems quite popular with Canadians and Mexican families, and we really liked the variety of people visiting there. The north end of the beach is pretty quiet, and in about half an hour you can hike to the uninhabited beach (Mal Paso) north of that. The town has pretty much everything you need, and most people who work in stores and restaurants speak at least some English (my daughter worked with lots of Spanish speakers in a restaurant in Colorado on a gap year so her Spanish is actually good, while the rest of us speak between zero and 10 words of Spanish and we did OK).

The food in Sayulita is also great. We ate at a number of local taco places and also bought food to cook at our AirBnB a bunch of times. Surprisingly enough, there are also two great French bakeries in Sayulita, and tons of places to buy local fruits and vegetables. We’re vegetarians and we definitely did not suffer for lack of food options. Sayulita also felt very safe, and I thought that the beach party scene was fun and safe for the twentysomethings. We had an amazing time and would definitely go back!

Written by Corinne McKay · Categorized: Travel

Jan 19 2023
Corinne McKay

February master class: Editing and proofreading, with Karen Tkaczyk

Our February 2023 master class is open for registration! Karen Tkaczyk will be teaching Editing and proofreading for into-English translators. The live class runs from 12 noon to 3 PM on Tuesday, February 7, and registration ($75) includes the recording. Karen will cover practical strategies for editing and proofreading your own work and documents written by other people. Hop on over to the registration page for a full description!

Corinne McKay (classes@trainingfortranslators.com) is the founder of Training for Translators, and has been a full-time freelancer since 2002. An ATA-certified French to English translator and Colorado court-certified interpreter, she also holds a Master of Conference Interpreting from Glendon College. For more tips and insights, join the Training for Translators mailing list!

Written by Corinne McKay · Categorized: Uncategorized

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